Demand Generation Ops Director (AI)

TL;DR

Demand Generation Ops Director (AI): Leading B2B demand generation, account-based marketing, and marketing operations across Europe with an accent on lead-to-revenue processes, pipeline growth, and Martech adoption. Focus on scaling ABM frameworks, aligning Marketing and Sales operations, and applying data, automation, and AI to improve conversion and revenue impact.

Location: London, United Kingdom, with at least 3 days per week in the office.

Company

hirify.global is a global payments technology company facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

What you will do

• Own audience-centric demand generation strategies, target account selection, segmentation, buying-group targeting, and campaign planning across Europe.
• Scale 1:1 and 1:Few account-based marketing programs and enable regional field marketing teams.
• Define lead management, routing, service-level agreements, nurturing, reporting, and lead-to-revenue operating frameworks.
• Align Marketing with Digital Sales and BDR teams through structured handoffs, MQL reviews, feedback loops, and outbound campaign workflows.
• Establish measurement frameworks covering campaign performance, media effectiveness, first-party data, intent signals, pipeline, and revenue outcomes.
• Drive adoption and governance of Martech and AI platforms while building capabilities through training, frameworks, and best practices.

Requirements

• Significant experience in B2B demand generation, account-based marketing, marketing operations, or revenue marketing leadership.
• Proven success driving pipeline growth, sales alignment, and measurable outcomes in complex, matrixed organizations.
• Deep knowledge of demand generation, ABM, lead management, audience segmentation, buying-group marketing, and lead-to-revenue processes.
• Experience with marketing automation, CRM, analytics, measurement, automation, and AI capabilities.
• Strong strategic leadership, stakeholder communication, change management, and cross-functional collaboration skills.
• Experience leading people and developing talent with a focus on operational excellence and continuous improvement.

Nice to have

• Experience in financial services, payments, fintech, or technology.

Culture & Benefits

• Hybrid work arrangement with at least three office days per week.
• Cross-functional collaboration across Marketing, Sales, Digital Sales, Analytics, and Technology.
• Opportunity to influence regional capabilities and deliver measurable impact at global scale.
• Focus on talent development, enablement, operational excellence, and continuous improvement.