Senior Marketing Insights Analyst (SaaS)

TL;DR

Senior Marketing Insights Analyst (SaaS): Turning marketing, CRM, and revenue data into performance narratives, budget recommendations, and attribution insights with an accent on measurement strategy, forecasting, and full-funnel analysis. Focus on designing incrementality tests, defining GTM data requirements, and translating complex findings into decisions for channel owners and marketing leadership.

Location: Remote from Canada, with Toronto listed as the location

Salary: CA$110,775–CA$144,299 base salary annually

Company

hirify.global provides Merchant of Record payment infrastructure for digital product companies and serves more than 6,000 software sellers globally.

What you will do

• Own recurring marketing performance reporting and deliver decision-ready insights to channel owners and marketing leadership.
• Build forecasting, scenario models, and benchmarks to guide quarterly and annual marketing budget allocation.
• Maintain and evolve revenue attribution models, interpret multi-touch and pipeline contribution data, and clarify what drives revenue.
• Design incrementality tests and campaign measurement frameworks covering paid media, social, web, SEO, AEO, and content.
• Analyse the buyer journey across HubSpot and Salesforce to identify funnel trends, conversion bottlenecks, and anomalies.
• Define GTM data-layer requirements for Snowflake and dbt, lead campaign post-mortems, and improve self-serve analytics across Marketing.

Requirements

• 8+ years of experience in marketing analytics, marketing operations, or a closely related field, ideally in B2B SaaS.
• Experience owning marketing measurement or attribution strategy, including multi-touch attribution and incrementality testing.
• Hands-on experience with a B2B attribution platform, HubSpot, Salesforce, and BI tools such as Omni, Looker, or Tableau.
• Strong SQL skills for joining, aggregating, and validating warehouse data, plus the ability to read and challenge dbt models.
• Ability to turn complex analysis into clear recommendations for both executives and channel specialists.
• Strong stakeholder management and presentation skills.

Culture & Benefits

• Remote-first, digital-first work with the option to work from company hubs or combine remote and office work.
• Inclusive, transparent, collaborative, and respectful culture.
• Unlimited holidays and four months of paid family leave for all team members.
• Annual learning fund, regular internal and external training, and ongoing development opportunities.
• Support for workplace and application-process accommodations.