Senior Analyst, Insights & Marketing Database (SaaS)

TL;DR

Senior Analyst, Insights & Marketing Database (SaaS/Marketing Analytics): Building and managing the data foundation and insight-generation capabilities for marketing decision-making with an accent on data health, segmentation, and CRM governance. Focus on operationalizing AI-enabled use cases and translating complex data sets into actionable strategic recommendations.

Location: Remote (Must be based in the United States)

Salary: $111,300 – $215,400

Company

hirify.global is an AI-first cloud compliance platform that defines the relationship between tax and technology, processing billions of API calls and millions of tax returns annually.

What you will do

• Own the health, structure, and governance of marketing and customer data across CRM and marketing-automation platforms.
• Analyze end-to-end marketing performance from audience data through pipeline and revenue to deliver strategic recommendations.
• Design and maintain dashboards and self-service reporting frameworks using BI tools to track KPIs.
• Identify and operationalize AI use cases to improve data quality, predictive analytics, and automated insight generation.
• Partner cross-functionally with Demand Generation, Product Marketing, and Revenue Operations to enable data-driven decision-making.

Requirements

• 5+ years of experience in marketing analytics, database marketing, or business intelligence.
• Strong hands-on experience with CRM and marketing-automation platforms, including segmentation and audience management.
• Proficiency in writing and optimizing SQL for data extraction and analysis from multiple sources.
• Experience building dashboards in Tableau, Power BI, Looker, or similar tools.
• Must be based in the United States.

Nice to have

• Experience in B2B SaaS, fintech, or enterprise software.
• Familiarity with Python, R, Snowflake, or dbt.
• Experience with predictive analytics, propensity modeling, and lead scoring.
• Background in creating data governance models and documentation standards.

Culture & Benefits

• Comprehensive total rewards including paid time off and paid parental leave.
• Health and wellness benefits including private medical, life, and disability insurance.
• Inclusive culture with 8 employee-run resource groups with senior leadership sponsorship.
• AI-first work environment where AI is embedded in workflows and decision-making.