International Field Marketing Lead (SaaS)

TL;DR

International Field Marketing Lead (SaaS): Spearheading international field marketing strategy across EMEA and APAC to accelerate pipeline and drive regional growth with an accent on GTM leadership and high-impact integrated programs. Focus on designing scalable frameworks for regional execution, precision ABM, and fostering executive customer networks.

Location: Remote (Must be based in the UK)

Company

hirify.global is an end-to-end hiring platform featuring video interviewing, assessments, and conversational AI to transform how organizations discover and hire talent.

What you will do

• Develop and scale the international field marketing roadmap across EMEA and APAC, aligning investments with regional pipeline objectives.
• Act as the primary marketing liaison to International Sales, Customer Success, and BDR leadership to align on target accounts and territory plans.
• Launch multi-channel integrated GTM campaigns tailored for localized markets in partnership with Demand Gen and Product Marketing teams.
• Own the end-to-end strategy and execution for regional field events, executive roundtables, and partner co-marketing programs.
• Create and execute tailored account-based marketing (ABM) and industry-specific programs to accelerate enterprise opportunities.
• Define and report on key performance indicators (KPIs) including pipeline contribution and regional program ROI.

Requirements

• 7 to 10+ years of proven success in B2B SaaS demand generation, field marketing, or regional marketing leadership.
• Hands-on experience supporting and growing B2B technology pipelines across EMEA and/or APAC markets.
• Executive presence and expertise in stakeholder management to partner with Sales VPs and directors.
• Proven track record of designing high-touch executive experiences and targeted ABM plans.
• Proficiency with modern marketing tools including Salesforce, HubSpot, and event platforms like Goldcast.
• Must be based in the UK and able to work from home.

Culture & Benefits

• Fully remote work-from-home arrangement.
• Opportunities for travel to key international industry conferences and regional corporate events.
• Company culture driven by H.E.A.R.T values: Hero for Customers, Enjoy the Journey, Always do the Right Thing, Reach Forwards, and Take Action and Go.
• Secure BYOD policy using Google User Enrollment to separate personal and work data.