Account Based Marketing (ABM) Manager (SaaS)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Account Based Marketing (ABM) Manager (SaaS): Designing and executing personalized multi-channel campaigns to engage high-value enterprise accounts with an accent on strategic account selection and sales alignment. Focus on driving pipeline growth, optimizing the Ideal Customer Profile (ICP), and leveraging intent data to accelerate account expansion.
Location: On-site/Hybrid in London (3 anchor days: Mondays, Tuesdays, and Thursdays). Relocation support is available for the right candidate.
Company
is a leader in AI code review and verification, providing enterprise-grade governance for AI-generated code for many Fortune 100 companies.
What you will do
- Own the ABM strategy across one-to-one, one-to-few, and one-to-many tiers, partnering with sales to prioritize target accounts.
- Build and optimize multi-channel personalized campaigns across LinkedIn, email, web personalization, and direct mail.
- Align marketing and sales by co-developing account plans with AEs and SDRs to orchestrate outbound motions.
- Refine and optimize the Ideal Customer Profile (ICP) using performance data and intent signals.
- Manage ABM metrics including account engagement, pipeline velocity, and ROI to refine targeting and spend.
- Collaborate with product marketing to develop persona-specific messaging for technical and executive buyers.
Requirements
- 5+ years of B2B marketing experience with a focus on ABM, demand generation, or integrated campaigns.
- Proven track record in enterprise SaaS or technology sectors.
- Hands-on experience with ABM and intent platforms such as 6sense, Demandbase, or RollWorks.
- Proficiency with CRM systems (Salesforce) and marketing automation tools.
- Must be based in or be able to relocate to London.
- Bachelor’s degree in Marketing, Business, or a related field.
Culture & Benefits
- Collaborative in-office culture with a defined rhythm of three anchor days per week.
- Opportunity to work at the forefront of the AI software revolution within a profitable, fast-growing company.
- Inclusive work environment committed to diversity, equity, and inclusion.
- Relocation assistance provided for qualified candidates.
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