Demand Generation Manager (AI)

TL;DR

Demand Generation Manager (AI): Building and scaling integrated campaigns to generate measurable pipeline for sales-led growth with an accent on ABM, technical audience targeting, and cross-functional coordination. Focus on owning the end-to-end campaign lifecycle, optimizing conversion funnels, and aligning Product Marketing and Sales for revenue growth.

Location: Remote (Europe or USA). Visa sponsorship is available for Germany; for all other countries, existing right to work is required.

Company

An open workflow orchestration platform built for the AI era, enabling technical teams to automate systems through a mix of code and no-code.

What you will do

• Own end-to-end integrated campaign strategy, from initial briefing and goal-setting to launch and reporting.
• Collaborate across Product Marketing, Enterprise Marketing, Paid, Lifecycle, and Sales teams to ensure messaging consistency.
• Develop and execute ABM campaigns targeting high-value accounts in EMEA and the US.
• Partner with Paid Media to optimize channel selection, audience targeting, and budget pacing.
• Track and report on campaign engagement, pipeline attribution, and revenue impact using Salesforce.
• Implement a continuous test-and-learn process to optimize campaign performance.

Requirements

• Hands-on experience building and running end-to-end B2B software campaigns.
• Proven track record of creating compelling campaigns for technical audiences.
• Experience running ABM campaigns across EMEA and the United States.
• Practical knowledge of marketing automation platforms such as Marketo or Customer.io.
• Proficiency in Salesforce reporting to evaluate engagement and revenue impact.
• Must have existing right to work in the listed countries (except for Germany, where sponsorship is available).

Nice to have

• Understanding of product-led growth (PLG) or freemium models and their connection to sales-led motions.

Culture & Benefits

• Remote-first culture with regular team off-sites for bonding.
• Equity options to provide ownership in the company.
• Generous vacation policy: 30 days in Europe, 20 days plus 8 sick days in the US.
• Comprehensive health, wellness, and retirement plans (including 401k match in the US).
• Annual professional development budget of €1K for courses, books, or coaching.
• Unlimited AI budget to explore and use tools for productivity and creativity.