Marketing Programs Coordinator

TL;DR

Marketing Programs Coordinator (Demand Generation/Marketing Ops): Support demand generation and regional marketing programs across EMEA and APAC by managing MQL workflows, routing and follow-ups, and tracking lead progression through the funnel. Focus on CRM data quality, campaign attribution and performance reporting, and coordinating integrated digital campaigns and webinars to maximize pipeline growth.

Location: London

Company

hirify.global provides software solutions for regulated communications and compliance.

What you will do

• Monitor and manage marketing-qualified lead (MQL) workflows across EMEA and APAC, ensuring routing and follow-up within SLAs.
• Partner with regional sales teams to track lead progression, disposition, and improve MQL-to-SQL conversion through nurture and follow-up.
• Maintain CRM data quality and support lead routing, campaign attribution, and pipeline administration.
• Assist with reporting on campaign performance, intent data analysis, lead conversion metrics, and pipeline contribution.
• Support execution of integrated demand generation campaigns across digital channels, including email marketing, segmentation, deployment, and performance tracking.
• Coordinate regional webinar programming and support strategic events with the Senior Marketing Manager.

Requirements

• 2–5 years of experience in B2B marketing, demand generation, marketing operations, or a related role.
• Familiarity with CRM and marketing platforms such as Salesforce and HubSpot, 6Sense, Marketo, Pardot, or similar.
• Ability to manage multiple projects simultaneously while maintaining strong attention to detail.
• Strong analytical, organizational, and project management skills.
• Excellent written and verbal communication skills.
• Experience working with regional or international B2B demand generation programs.

Culture & Benefits

• Hybrid workplace based in London.
• Fast-paced B2B environment with cross-functional collaboration across Sales, Marketing, and Operations.
• Opportunity to grow early-career expertise across demand generation, marketing operations, and sales alignment.