CRM & Loyalty Lead / Head of CRM (Transportation)

TL;DR

CRM & Loyalty Lead / Head of CRM (Transportation): Developing and leading CRM strategy and execution for lifecycle, partnership, and product initiatives with an accent on high-profile campaigns and technical integrations. Focus on optimizing conversion and churn KPIs, implementing advanced segmentation, and designing A/B and multivariate experiments.

Location: Hybrid: West London (4 days/week) or Nicosia, Cyprus. Relocation support, including visa sponsorship and allowance, is available.

Company

hirify.global is a profitable, fast-growing premium transportation scale-up operating across Europe, the US, and the Middle East.

What you will do

• Develop and lead CRM strategy for lifecycle, partnership, and product initiatives across email, push, and in-app channels.
• Drive continuous improvement of business KPIs such as conversions and churn through a clear optimization roadmap.
• Integrate product/city launches and key event moments into lifecycle programs using automation and personalization.
• Design and execute A/B and multivariate testing roadmaps to optimize performance.
• Collaborate with Analytics, Product, Partnerships, Design, and Engineering teams on technical integrations and email strategy.

Requirements

• 5+ years of hands-on experience in CRM campaign management.
• Extensive experience with Braze, Iterable, or similar marketing automation platforms.
• Proven expertise in experiment design and post-campaign analysis.
• Strong data-driven mindset with the ability to independently analyze segmentation and engagement metrics.
• Proficiency in basic HTML/CSS troubleshooting and templating languages.

Culture & Benefits

• Hybrid work model (4 days in West London office) with flexible start and finish times.
• Employee stock options plan.
• Private medical and dental insurance, life, and critical illness cover.
• Professional development stipend and best-in-class equipment.
• Monthly credit towards hirify.global journeys and Cycle to Work scheme.