CRM Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
CRM Manager (Marketing): Supporting lead remarketing and automated communication programs to drive first subscription conversions with an accent on lifecycle campaign execution and journey mapping. Focus on assisting with A/B testing, content QA, and cross-functional collaboration to optimize user engagement across wellness applications.
Location: Must be based in Poland, Bulgaria, Estonia, Hungary, Latvia, Lithuania, Romania, or Ukraine
Company
is a global wellness technology company building and scaling popular health and fitness apps like Muscle Booster, Yoga-Go, and WalkFit.
What you will do
- Support the execution of remarketing strategies for non-converted leads to meet subscription targets.
- Assist in building and maintaining automated customer journeys, including segmentation and troubleshooting.
- Help execute personalized campaigns and coordinate content/creative requests.
- Participate in setting up A/B tests and organizing campaign data for reporting.
- Collaborate with monetization, performance marketing, product, and analytics teams.
- Ensure cross-channel consistency across lifecycle campaigns and in-app messaging.
Requirements
- Must be based in Poland, Bulgaria, Estonia, Hungary, Latvia, Lithuania, Romania, or Ukraine
- 1+ years of experience in CRM, lifecycle marketing, or marketing automation.
- Exposure to email/push tools such as Reteno or Braze.
- Basic understanding of CRM tech stacks and ability to learn new systems.
- Proficiency in project management tools like JIRA, Asana, or Confluence.
- Strong written communication skills and willingness to learn segmentation and event logic.
Hiring process
- Recruiter call
- Hiring Manager Chat
- Competency Interview
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