CRM Growth Marketing Lead (AI)

TL;DR

CRM Growth Marketing Lead (AI): Building and scaling customer lifecycle growth strategies for a direct-to-consumer brand with an accent on audience segmentation, AI-powered personalisation, and data-led experimentation. Focus on designing conversion and retention initiatives, developing AI automations, and improving customer lifetime value across the full eCommerce journey.

Location: London, hybrid with 3 days in the office

Salary: Up to £80,000 plus up to 10% annual bonus

Company

hirify.global is hiring for a high-growth direct-to-consumer brand investing in AI-enabled customer growth and eCommerce personalisation.

What you will do

• Own the customer lifecycle strategy, including audience segmentation and personalisation across multiple touchpoints.
• Lead conversion rate optimisation across the website and customer journey through data-led experimentation.
• Build and prioritise an experimentation roadmap, scaling initiatives that demonstrate measurable results.
• Develop AI-powered tools, automations, workflows, and internal solutions to improve efficiency and accelerate learning.
• Partner with Acquisition, eCommerce, and CRM teams to optimise the journey from first visit through repeat purchase.

Requirements

• Proven success driving growth in a direct-to-consumer or eCommerce environment through retention, conversion, or customer lifetime value improvements.
• Strong experience with audience segmentation, lifecycle marketing, and personalisation platforms such as Braze, Bloomreach, or Klaviyo.
• Hands-on experience with Shopify or a comparable eCommerce technology stack.
• Experience building AI-enabled automations, workflows, or internal tools using modern AI technologies.
• Strong analytical skills, including experiment design, data interpretation, and commercially focused decision-making.

Nice to have

• Experience working in a scaling consumer brand.
• Interest in progressing towards a future Head of Growth position.

Culture & Benefits

• Significant autonomy and ownership in a newly created senior role.
• Flexible hours and a focus on work-life balance within a hybrid working model.
• Product allowance and generous employee discounts.
• Free lunches twice per week.
• Summer Friday afternoons during selected periods.
• Progression opportunities towards Head of Growth.