Director, Content Marketing (SaaS)

Location: Toronto, ON; hybrid workplace; occasional travel of 0–10% for team, agency, or company events.

Company

hirify.global develops content and marketing initiatives around its Expense Intelligence brand narrative.

What you will do

• Own the content strategy and editorial calendar across blogs, case studies, whitepapers, analyst reports, and thought leadership, aligned with active GTM campaigns.
• Map content to campaigns, targeting 80–90% or more of content to be connected to active GTM campaigns.
• Collaborate with Social/Demand Gen, PR & AR, Product Marketing, and Demand Gen to coordinate campaigns, launches, announcements, social amplification, and content visibility.
• Manage and develop the Content Writer and oversee agency and contractor relationships, including briefing, governance, quality control, and contract oversight.
• Own AEO/GEO strategy alongside traditional SEO, govern AI-assisted drafting workflows, and maintain human editorial judgment.
• Build content measurement frameworks tied to pipeline and MQA influence, deliver quarterly performance readouts, and integrate video, testimonials, case studies, and explainer content with the Multimedia Creator.

Requirements

• Bachelor’s degree required.
• 7–10 years of proven experience in B2B content marketing or content strategy required, ideally in SaaS, fintech, or financial services.
• 3+ years leading content strategy or managing writers and agencies required.
• Ability to build and scale an editorial function connected to demand generation and pipeline outcomes.
• Strong SEO knowledge and working knowledge of AEO/GEO practices for LLM-driven content discovery.
• Ability to shape the work of an adjacent Social team without a reporting line into it, manage and grow a direct report, and manage external agency relationships.
• Excellent writing and editing skills across executive-level and technical B2B content.
• Experience building or governing AI-assisted content workflows with strong human editorial judgment.
• Ability to build content measurement frameworks connecting content to pipeline and MQA influence, plus strong verbal, written, and presentation skills.
• Willingness to travel occasionally, 0–10%, for team, agency, or company events.

Nice to have

• Master’s degree in Marketing, Communications, or a related field.
• Experience building or scaling a content function from the ground up, including AEO/GEO strategy for LLM-driven discovery.
• Experience managing external agencies or freelance contributors, including contract oversight and quality governance.

Culture & Benefits

• Hybrid workplace in Toronto, ON.
• Collaboration with Social/Demand Gen, PR & AR, Product Marketing, Demand Gen, and Multimedia teams.
• Occasional travel for team, agency, or company events.