Director, Content Marketing (SaaS)

TL;DR

Director, Content Marketing (SaaS): Owns hirify.global’s end-to-end B2B content strategy and editorial function, connecting blogs, case studies, whitepapers, analyst reports, and thought leadership to campaign and pipeline outcomes with an accent on editorial leadership, SEO, AEO/GEO, and AI-assisted workflows. Focus on building scalable content operations, measuring MQA and pipeline influence, shaping cross-functional campaigns, and integrating multimedia into the Expense Intelligence narrative.

Location: Toronto, Canada; hybrid workplace. Occasional travel of 0–10% may be required.

Company

hirify.global provides expense management and financial technology solutions, including its Expense Intelligence offering.

What you will do

• Own the content strategy, editorial calendar, and content-to-campaign mapping across blogs, case studies, whitepapers, analyst reports, and thought leadership.
• Collaborate with Social/Demand Gen, PR & AR, Product Marketing, and Demand Gen to align content with campaigns, launches, announcements, and amplification.
• Manage and develop a Content Writer while directing agency and contractor relationships, briefs, governance, and quality control.
• Govern AI-assisted drafting workflows while maintaining strong human editorial judgment and consistent brand voice.
• Lead SEO and AEO/GEO strategies for traditional search and LLM-driven discovery platforms.
• Build content measurement frameworks tied to performance, pipeline, and MQA influence, and present quarterly strategy readouts to Brand Marketing leadership.

Requirements

• Bachelor’s degree required; a Master’s in Marketing, Communications, or a related field is preferred.
• 7–10 years of experience in B2B content marketing or content strategy, ideally in SaaS, fintech, or financial services.
• At least 3 years leading content strategy or managing writers and agencies.
• Strong editorial, writing, editing, communication, presentation, SEO, and AEO/GEO skills.
• Experience building or governing AI-assisted content workflows and connecting content performance to pipeline and MQA influence.
• Ability to manage a direct report and external agencies while influencing adjacent teams without direct reporting authority.

Nice to have

• Experience building or scaling a content function from the ground up.
• Experience with AEO/GEO strategies for LLM-driven content discovery.
• Master’s degree in Marketing, Communications, or a related field.

Culture & Benefits

• Hybrid work environment based in Toronto.
• Occasional travel for team, agency, or company events, expected at 0–10%.
• Opportunity to shape a growing content function and influence brand, demand generation, and pipeline strategy.