Director, B2B Growth Marketing (Hybrid)

Location: Toronto, Canada — hybrid, with an expectation of working in the office two days per week. The role may require communication outside regular working hours to collaborate with international colleagues.

Compensation: CAD 170,000–180,000 per year, plus eligibility for an annual bonus and equity grant.

Company

hirify.global provides technology that helps diners discover and book restaurants and enables restaurant partners to manage and grow their businesses.

What you will do

• Set the B2B growth strategy and operating plan for Independent and Enterprise restaurants, translating company goals into priorities, targets, and investment decisions.
• Own full-funnel performance across self-serve and sales-assisted journeys, covering acquisition, activation, opportunity creation, conversion, retention, expansion, and revenue.
• Lead, coach, and develop a team of eight while establishing clear ownership, high standards, collaboration, and growth opportunities.
• Build a connected growth system across SEO, lifecycle, paid marketing, web, and marketing operations.
• Partner with Sales, Product, Engineering, Analytics, and Finance to improve measurement, customer progression, pipeline quality, and conversion.
• Allocate budget, prioritize experiments, and use data, automation, and AI to improve growth efficiency and make scale, change, or stop decisions.

Requirements

• 8+ years of experience in B2B growth, demand generation, performance marketing, revenue marketing, or a related field, with demonstrated ownership of pipeline, conversion, and revenue outcomes.
• 3+ years leading a growth or performance marketing team, including experience developing managers or leading a team of meaningful scale.
• Experience designing or scaling both self-serve and sales-assisted growth motions.
• Strong analytical and technical fluency, including CRM, marketing automation, attribution, reporting, experimentation, and data quality.
• Ability to work closely with data and underlying systems and turn analysis into decisions.
• Strong commercial judgment and cross-functional leadership skills, with the ability to connect marketing investment to customer value, efficiency, pipeline, and revenue.

Nice to have

• Experience in B2B SaaS, marketplaces, technology, hospitality, or another complex, multi-segment business.
• Experience building or improving a growth engine across acquisition, activation, conversion, retention, and expansion.
• Experience using CAC, LTV, payback period, or contribution margin to guide investment decisions.
• Experience building a disciplined experimentation culture and applying AI or automation to improve marketing operations and decision-making.
• Experience leading distributed or globally connected teams and influencing senior stakeholders across Marketing, Sales, Product, Engineering, Analytics, and Finance.

Culture & Benefits

• Hybrid workplace with flexibility to work from almost anywhere for up to 20 days per year.
• Company-paid therapy sessions, Headspace subscription, and an annual company-wide week off.
• Paid parental leave, generous paid vacation, birthday time off, paid volunteer time, and 20 days of paid time off.
• Development Dollars, leadership development, and access to thousands of on-demand e-learning courses.
• Private health and dental insurance, life and disability insurance, retirement benefits, flexible spending account, and other paid leave benefits.
• Travel discounts and Employee Resource Groups.