Marketing Manager (AI)

Location: Remote in Ontario, Canada, with occasional visits to the Waterloo office; the role may become hybrid in the future.

Compensation: CA$90K–CA$100K annually.

Company

P&P Optica combines advanced hardware, software and large datasets to build food inspection systems that detect foreign materials, measure products and assess quality for food processors across Canada, the US, Europe and Australia.

What you will do

• Shape PPO’s positioning and messaging with the CEO, Chief Customer Officer and VP Sales, ensuring consistency across go-to-market channels.
• Create and publish website pages, blogs, case studies, videos, sales decks, brochures and social content, including short-form video for LinkedIn, YouTube, X, Facebook and Google Business Profile.
• Manage the Business Development program with Sales Operations, including campaigns, targets, playbooks, cadences, account-based marketing, email campaigns and lead re-engagement.
• Own SEO, SEM, digital performance, marketing analytics and Salesforce data quality, reporting monthly on pipeline and revenue impact.
• Plan and run trade shows, including IPPE, customer webinars, plant tours, government visits and on-site events; lead public relations and government relations with executives and agency partners.
• Build the annual marketing plan and budget, manage agencies and suppliers, run experiments, and integrate generative AI into content, research, personalization, analytics and BDR workflows.

Requirements

• 5 to 8+ years of marketing experience, ideally in B2B marketing with a long enterprise sales cycle.
• Experience building and delivering marketing plans in a fast-moving, entrepreneurial company.
• Experience building or running a BDR or SDR program, or partnering closely with one.
• Strong writing and content skills, with samples such as blogs, web copy, social posts, scripts or campaigns.
• Hands-on experience with SEO, SEM, email, marketing automation, social media and analytics.
• Experience planning and running large, complex trade shows, plus experience in public relations and government relations.
• Hands-on experience with Salesforce, Mailchimp or HubSpot, WordPress, Hootsuite, Leadfeeder, Wistia and generative AI tools.
• Excellent project management and organization, with the ability to work independently and as part of a team.
• Curiosity, experimentation, evidence-based decision-making, strong communication skills and the ability to build trust with executives, customers, agencies and the team.

Nice to have

• Experience in food, food processing, agriculture or industrial technology.
• Experience marketing complex hardware or software products to technical buyers.
• Video production or editing skills.
• Grant writing experience.

Culture & Benefits

• Work on food inspection technology intended to support safer, better food and measurable customer outcomes.
• Open, trust-based culture with respect for differences and room to build marketing practices in a scaling technology company.
• Remote work in Ontario today, with possible hybrid work in the future and occasional Waterloo office visits.
• Flex days in addition to vacation, health, dental and vision coverage for employees and dependents.
• Support for courses, conferences, new experiences and participation in the annual team charity fundraiser.

Hiring process

• Content samples may be requested, including blogs, web copy, social posts, scripts or campaigns.
• AI tools may support application organization and early matching, while rejection decisions are made by a human.