Senior Demand Generation Manager (SaaS)

Location: Remote in the U.S. or Canada

Company

hirify.global is a PE-backed, high-growth SaaS company building an integrated public safety platform covering dispatch, law enforcement, forensics, courts, and related workflows, with AI as core infrastructure.

What you will do

• Design and plan targeted go-to-market programs to build brand awareness and generate and nurture leads through the sales and marketing funnel.
• Own the strategy and execution of demand generation programs that drive qualified pipeline and revenue growth.
• Develop demand generation approaches, frameworks, and best practices, and lead high-complexity cross-departmental initiatives.
• Use digital platforms, webinars, CRM systems, Marketo, SFDC, customer information, and marketing automation to create and deploy campaigns.
• Partner with Sales, Product, and Customer Success on messaging, positioning, content strategy, product launches, market expansion, and campaign optimization.
• Develop campaign content and communications, establish KPIs and reporting frameworks, manage program spend, align campaign calendars with Sales and Product goals, and mentor colleagues.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 10+ years of experience in B2B marketing with deep, recognized expertise and authority in demand generation.
• Proven success building and scaling demand generation programs in a high-growth SaaS environment.
• Ability to lead cross-functional initiatives and influence all levels of the organization without direct authority.
• Deep mastery of marketing automation, CRM, and analytics platforms such as Marketo and SFDC, including experience establishing KPIs and reporting frameworks.
• Exceptional communication, analytical, and mentoring skills, with a record of raising the standard for the function.
• Successful completion of a comprehensive, fingerprint-based background check and compliance with the FBI’s CJIS Security Policy are required.
• Obtaining and maintaining all required security clearances is a condition of employment; specific customer contracts may impose additional security verification requirements.

Nice to have

• MBA or advanced degree.
• Strong understanding of public safety or mission-driven technology markets.

Culture & Benefits

• Remote work is available in the U.S. and Canada.
• Competitive, equitable compensation aligned with skills, experience, education, training, internal equity, market data, and business needs.
• Comprehensive benefits, with some roles eligible for incentive plans or discretionary performance bonuses.
• Commitment to equity, diversity, inclusion, and a barrier-free workplace, with accommodations available throughout the hiring process.
• AI-enabled tools support parts of the recruitment process, while hiring and employment decisions are made by people.