Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (SaaS): Leading go-to-market strategy across the core portfolio with an accent on product positioning, competitive intelligence, and market research. Focus on building AI-powered PMM workflows, managing analyst relationships, and creating high-impact sales enablement materials.

Location: Hybrid (Salt Lake City, UT). Must be within commuting distance of the South Salt Lake City headquarters.

Company

hirify.global provides device management software designed to help IT teams reduce complexity and improve efficiency.

What you will do

• Lead customer research and end-to-end competitive intelligence programs to inform messaging and product roadmaps.
• Develop and refine product positioning and messaging tailored to IT professionals and key buyer personas.
• Partner with Product Management to influence roadmap prioritization based on market insights and competitive dynamics.
• Create and maintain sales enablement materials, including pitch decks, battlecards, and objection-handling playbooks.
• Manage relationships with industry analyst firms like Gartner, Forrester, and IDC to drive credibility and visibility.
• Pilot and scale AI-powered tools and workflows to optimize PMM research and content development.

Requirements

• 3+ years of product marketing experience within a B2B SaaS company.
• Proven track record of building competitive intelligence programs and managing analyst relationships.
• Hands-on experience utilizing AI tools for research, data synthesis, and content development.
• Bachelor’s degree in marketing, communications, business, or a related field.
• Must be located within commuting distance of South Salt Lake City, UT.
• Must have valid US work authorization (sponsorship for H-1B visas is not available).

Nice to have

• Experience in IT management, endpoint management, or enterprise software markets.
• Familiarity with Salesforce, HubSpot, and funnel analytics platforms.
• Advanced degree in a relevant field.

Culture & Benefits

• 4-Day Work Week.
• Equity and a 6% company match on employee deferrals.
• 100% premium coverage for medical, dental, and vision for employees and dependents.
• Flexible Paid Time Off policy.
• Health Savings Account (HSA) and wellness incentives.
• Comprehensive insurance including Short/Long Term Disability and Life/AD&D.