Senior Director, Customer Marketing (SaaS)

TL;DR

Senior Director, Customer Marketing (SaaS): Developing and executing a global customer marketing and advocacy program to amplify proof of value and deepen engagement with strategic customers with an accent on scalable advocacy processes and cross-functional alignment. Focus on designing reference programs, building customer communities, and translating qualitative insights into compelling success stories.

Location: Hybrid (Santa Clara, CA, United States)

Salary: $236,000 - $295,000

Company

A provider of deep observability pipelines that deliver network-derived intelligence to cloud, security, and observability tools for the world's largest and most complex organizations.

What you will do

• Lead the strategy and day-to-day management of the Customer Marketing and Advocacy program.
• Design scalable, repeatable processes to identify, nurture, and recruit customer advocates across the organization.
• Run advocacy initiatives such as online reference programs, executive advisory councils, and local user groups.
• Partner with sales, product, and customer success to integrate the voice of the customer into go-to-market motions.
• Develop a customer reference database and translate insights into compelling success stories and assets.
• Mentor cross-functional teams on building trust-based partnerships with strategic reference customers.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field.
• 7–10 years of enterprise marketing experience, with a strong requirement for customer marketing in B2B and SaaS environments.
• Hands-on experience with Salesforce (SFDC) and Marketo.
• Proven ability to engage senior customer executives through professional written and verbal communication.
• Experience working in a matrixed environment with regional or global marketing teams.
• Must be based in or able to work hybrid in Santa Clara, CA.

Nice to have

• Experience with account-based marketing (ABM).

Culture & Benefits

• Comprehensive health, life, and disability insurance.
• Retirement plan with company matching contributions.
• Paid time off, including holidays, vacation, and sick leave.
• Tuition reimbursement and Employee Assistance Program (EAP).
• Eligibility to participate in the Profit Interest Units plan.