Director, Field Marketing - Americas

TL;DR

Director, Field Marketing - Americas (B2B SaaS/ABM): Lead Americas field marketing to shape and execute the regional go-to-market strategy, driving pipeline and demand generation across owned events and third-party conferences with an accent on multi-touch, multi-channel execution, executive engagement programs, and ABM/solution-led selling. Focus on building a best-in-class regional field marketing organization, setting KPIs and end-to-end program management, and partnering with Americas sales leadership while leveraging Salesforce and Marketo.

Location: Atlanta, Georgia, USA; Austin, Texas, USA; Portland, Oregon, USA

Salary: $193,000 - $241,000 USD (base pay range)

Company

hirify.global builds an observability platform for gaining insight into complex systems in an AI-first world.

What you will do

• Lead Americas field marketing strategy and execution, driving pipeline and demand generation across multiple channels.
• Own end-to-end program management by setting objectives and KPIs, presenting progress in regional meetings, and managing budgets.
• Build and enable a team of geographically dispersed field marketing managers through training, enablement, and GTM-plan support.
• Partner with regional sales leadership and collaborate with marketing teams (including EMEA/APJ) to plan quarterly regional plans and global initiatives.
• Optimize field channel mix and evaluate program success to improve future planning and effectiveness.
• Run and scale ABM and executive engagement programs for enterprise and strategic segments, using Salesforce CRM and Marketo.

Requirements

• Must be able to travel across the region.
• Proven experience driving pipeline and demand generation across multiple sales teams in the Americas.
• Strong experience in field marketing, demand generation, and operations/analytics within B2B enterprise SaaS.
• Experience with CRM (Salesforce) and marketing automation (Marketo) is a must.
• Essential experience creating and running ABM campaigns and executive engagement programs for enterprise/strategic segments.
• Demonstrated second-line leadership and ability to navigate dotted-line relationships; proven partnership with executive sales leadership.

Culture & Benefits

• Eligible for a corporate bonus plan.
• Healthcare, dental, vision, parental leave and planning, and mental health benefits.
• 401(k) plan with match, flex time-off, and 11 paid holidays.
• Volunteer time-off and other competitive benefits.
• Flexible workforce model with options including fully office-based, fully remote, or hybrid.

Hiring process

• Verify identity and eligibility to work; complete employment eligibility verification.
• Criminal background check required for employment.
• Interviews and evaluation based on qualifications; visa sponsorship is not available.