Senior Director, B2B Media Strategy (Marketing)

TL;DR

Senior Director, B2B Media Strategy (Marketing): Leading enterprise and growth-stage clients in translating complex business goals into measurable marketing outcomes with an accent on integrated go-to-market strategies and revenue alignment. Focus on optimizing media mix, designing scalable martech/adtech solutions, and accelerating impression-to-revenue velocity.

Location: Remote (Must be based in the United States)

Salary: $150,000 – $175,000

Company

A fast-growing digital agency recognized as a Best Place to Work by Ad Age and Glassdoor.

What you will do

• Design integrated B2B go-to-market media strategies across paid, owned, and earned channels to drive pipeline and revenue.
• Lead multi-channel efforts including Paid Search, Paid Social, Programmatic (Display, Video, OTT, Audio, DOOH), SEO, and content syndication.
• Optimize media mix, budget allocation, audience segmentation, and measurement plans tied to full-funnel performance.
• Develop advanced audience strategies using ABM platforms like Demandbase and 6sense and intent data sources.
• Conduct operational assessments using maturity maps and resource models to advise on martech, adtech, and datatech architecture.
• Align sales and marketing strategies and KPIs to optimize impression-to-revenue velocity.

Requirements

• 6–8 years of experience planning, activating, and optimizing multi-channel B2B media campaigns.
• Practitioner-level knowledge of GA4, Adobe Analytics, GTM, and DSPs (The Trade Desk, DV360).
• Expertise in ABM platforms (Demandbase, 6sense) and intent data (Bombora, G2, LinkedIn).
• Deep working knowledge of CRM systems (Salesforce, HubSpot, Dynamics) and marketing automation (Marketo, Pardot).
• Must be based in the United States; this position is not eligible for immigration sponsorship.

Nice to have

• Experience in B2B SEO and content syndication strategy.
• PR and earned media strategy experience within a B2B context.
• Experience managing marketing-to-sales handoff optimization.
• Certifications in leading martech or analytics platforms (e.g., Demandbase, 6sense, GA4, Salesforce).

Culture & Benefits

• Remote-first culture with flexible schedules and work-from-anywhere options within the US.
• Unlimited PTO and an extended winter holiday break.
• Comprehensive health coverage: Medical, Dental, Vision, Life, and Pet Insurance.
• 401(k) matching and 100% paid parental leave.
• Annual Class Pass credits.