Senior Director, B2B Media Strategy

Location: Remote in most United States states, with some exclusions. The role is not eligible for immigration sponsorship. Office hubs are available in Los Angeles, Chicago, and New York.

Annual salary: $150,000–$175,000, plus benefits and an annual performance bonus.

Company

hirify.global is a digital marketing agency delivering integrated media, marketing technology, analytics, and operational consulting services.

What you will do

• Design and lead integrated B2B go-to-market media strategies across paid search, paid social, programmatic, SEO, content syndication, and PR.
• Optimize media mix, budgets, audience segmentation, creative alignment, and full-funnel measurement for pipeline, revenue, and ROI.
• Develop advanced account-based marketing strategies using Demandbase, 6sense, CRM data, and intent data sources.
• Assess and design scalable martech, adtech, and datatech architectures, including CRM and marketing automation workflows and integrations.
• Align sales and marketing processes, KPIs, messaging, and buyer journeys to improve impression-to-revenue velocity and deal conversion.
• Lead client performance reviews, cross-functional collaboration, strategic ideation, thought leadership, and team mentoring.

Requirements

• 8+ years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns.
• Experience connecting full-funnel media strategies to pipeline acceleration, sales velocity, ROI, and measurable revenue outcomes.
• Working knowledge of GA4, Adobe Analytics, Google Tag Manager, DSPs, LinkedIn Ads, Google Ads, Meta Ads, SEMrush, and Ahrefs.
• Expertise with ABM platforms, intent data, audience segmentation, creative alignment, and advanced measurement models including MTA and MMM.
• Hands-on experience configuring Salesforce, HubSpot, Microsoft Dynamics, Marketo, Pardot, or similar CRM and marketing automation systems.
• Must be authorized to work in the United States; visa sponsorship is not available.

Nice to have

• B2B SEO, content syndication, PR, or earned media strategy experience.
• Experience optimizing marketing-to-sales handoffs and collaborating with sales enablement teams.
• Certifications in Demandbase, 6sense, Google Analytics 4, Salesforce, or other leading martech and analytics platforms.

Culture & Benefits

• Remote-first culture with flexible schedules and work-from-anywhere options within applicable US locations.
• Unlimited PTO and an extended winter holiday break.
• 100% paid parental leave and 401(k) matching.
• Medical, dental, vision, life, pet, short-term disability, and additional voluntary insurance.
• Annual Class Pass credits, office hubs, and learning and development opportunities.
• Inclusive workplace focused on work-life balance, belonging, and equal opportunity.