Lead Product Marketing Manager (Fintech)

TL;DR

Lead Product Marketing Manager (Fintech): Developing the vertical GTM operating model for high-stakes industries like Construction and Nonprofits with an accent on market segmentation and product-market fit. Focus on translating market evidence into product requirements and building cross-product narratives to drive growth.

Location: Hybrid in New York, NY or San Francisco, CA. Relocation support is available.

Salary: $190K – $260K + Equity

Company

Ramp is building the smart infrastructure for finance teams, automating spend flow and financial operations for over 70,000 companies.

What you will do

• Set the vertical portfolio strategy, including opportunity sizing and segmentation for industries like Construction and Nonprofits.
• Own vertical business metrics such as pipeline, win rate, product activation, and workflow adoption.
• Influence the product roadmap by translating market evidence into clear requirements.
• Develop industry-specific, cross-product narratives and GTM strategies end-to-end.
• Lead market-facing programs and represent the company through webinars, advisory groups, and executive conversations.
• Build a repeatable verticalization playbook to scale growth motions across different industries.

Requirements

• 7+ years of experience in B2B software marketing, product marketing, or strategic GTM functions.
• Demonstrated experience building GTM strategy for specific industries or workflow-heavy markets.
• Deep familiarity with financial operations, procurement, accounts payable, or Construction/Nonprofit/Public Sector software.
• Strong data literacy and ability to interpret pipeline and conversion metrics into decisions.
• Exceptional written and verbal communication skills.
• Must be based in or relocate to New York, NY or San Francisco, CA.

Nice to have

• Experience at a vertical SaaS company serving operationally complex industries.
• Direct experience with construction ERPs or accounting platforms (e.g., Sage, NetSuite, QuickBooks, Intacct).
• Experience marketing a multi-product platform.
• Existing relationships with finance leaders and industry operators in priority verticals.

Culture & Benefits

• Comprehensive health, dental, and vision insurance (100% coverage for employees).
• 401(k) with employer match and flexible PTO.
• Parental leave up to 16 weeks at 100% pay and Fertility HRA up to $10,000/year.
• Relocation support to New York City or San Francisco.
• Wellness stipend, weekly coffee stipend, and in-office perks like lunch and snacks.