Regional Director, Sales Development, APJ (AI)

TL;DR

Regional Director, Sales Development, APJ (AI): Building and leading the Sales Development organization across Asia Pacific to accelerate customer adoption of AI coding tools with an accent on signal-based engagement and PLG motions. Focus on hiring and coaching a high-performing team of Account Associates and designing scalable outbound pipeline generation playbooks.

Location: Must be based in Sydney, Australia (In-Office)

Company

hirify.global is an AI company focused on automating coding by building the best tool for professional programmers.

What you will do

• Hire, onboard, and coach a high-performing team of Account Associates in the APJ region.
• Drive execution against pipeline generation goals, activity metrics, and conversion targets.
• Collaborate with Growth, RevOps, Marketing, and Sales to execute signal-based outbound programs leveraging product usage and PLG insights.
• Define and refine regional sales development playbooks combining modern automation with personalized customer engagement.
• Establish operational cadences including pipeline reviews, performance coaching, and career development.
• Foster a culture of curiosity, experimentation, and accountability within the sales organization.

Requirements

• 5+ years of SaaS sales experience, including leading frontline Sales Development or SDR teams.
• Proven success hiring and developing high-performing SDRs in a fast-paced technology company.
• Experience building predictable outbound pipelines through prospecting, automation, and data-driven experimentation.
• Strong operational discipline in managing team performance via metrics and structured cadences.
• Must be based in the Sydney office (In-Office).
• Ability to engage technical buyers and a strong curiosity about AI or developer tools.

Nice to have

• Experience with AI products or growth automation platforms.
• Knowledge of PLG (Product-Led Growth) motions.
• Experience with developer-focused technology.

Culture & Benefits

• Flat organizational structure with a small, talent-dense team.
• Culture characterized by truth-seeking, passion, creativity, and spirited debate.
• Fast-paced environment focused on shipping and experimentation.
• Clear career pathways from Sales Development into Account Executive and other GTM roles.