Regional Director, Commercial Sales (AI)

TL;DR

Regional Director, Commercial Sales (AI): Leading the commercial acquisition motion in the ANZ region for an AI-native code editor with an accent on high-value digital native businesses and new logo acquisition. Focus on building a repeatable pipeline generation playbook, coaching a founding team of AEs, and scaling GTM operations in a fast-paced environment.

Location: Sydney, Australia

Company

hirify.global is an AI-native software company on a mission to automate coding by building the best tool for professional programmers.

What you will do

• Hire, lead, and coach a founding team of Commercial AEs focused on new logo acquisition across high-growth digital native and startup accounts.
• Define and refine the regional commercial acquisition playbook for Sydney and the broader ANZ region.
• Establish a repeatable pipeline generation motion using PLG signals, inbound demand, outbound prospecting, and targeted account strategies.
• Implement operating rigor for territory planning, account prioritization, pipeline inspection, and forecasting.
• Partner with global GTM leadership, RevOps, Marketing, and Finance to optimize lead flow, reporting, and customer segmentation.
• Act as a strategic thought partner to senior leadership on scaling the commercial acquisition motion.

Requirements

• Experience leading Commercial, acquisition, velocity, or PLG sales teams in a high-growth technology company.
• Proven track record in building pipeline generation motions and outbound discipline.
• Strong operational experience in building forecasting systems, sales playbooks, and deal inspection processes.
• Experience selling to or leading teams focused on technical, developer, engineering, or application-layer buyers.
• Ability to build structure from scratch in ambiguous environments while balancing execution and leadership.
• Must be based in or able to work from Sydney, Australia.

Culture & Benefits

• Flat organizational structure with a small and talent-dense team.
• Culture that values truth-seeking, passion, creativity, and spirited debate.
• Entrepreneurial environment that focuses on shipping code and avoiding over-building processes too early.
• Opportunity to help define a new category in AI-native software development.