Head of Marketing

TL;DR

Head of Marketing (B2B growth and talent marketplace): Building and leading an integrated marketing function across brand communications, client marketing, and freelancer acquisition with an accent on strategy, performance management, and scalable channel operations. Focus on unifying independent teams, allocating resources based on measurable outcomes, and connecting marketing performance to revenue, client growth, and talent acquisition.

Location: Munich, Germany; hybrid work from a company office. Work from another EU country is available for up to two weeks per year only for employees with an EU passport.

Company

hirify.global operates a talent marketplace connecting clients with freelance customer experience agents and is focused on the future of work.

What you will do

• Define the integrated marketing and brand strategy for clients, freelance agents, and corporate positioning.
• Lead Brand & Communications, Client Marketing, and Talent Marketplace teams, aligning roles, interfaces, and capabilities.
• Establish unified approaches to content, visual design, brand guidelines, analytics, tracking, and reporting.
• Set channel strategies for websites, performance marketing, social media, ABM, events, partnerships, and PR.
• Manage lead generation, freelancer acquisition, conversion, brand impact, marketing spend, and performance-based resource allocation.
• Collaborate with agencies, freelancers, and cross-functional stakeholders while developing the marketing organization.

Requirements

• Experience leading marketing in a scale-up or similarly dynamic environment.
• Ability to combine strategic planning, roadmaps, campaign execution, and KPI ownership.
• Experience with B2B growth, digital acquisition, or two-sided marketplace models.
• Commercial and analytical mindset with a data-driven approach to marketing decisions.
• Hands-on leadership experience, including team development and agency or freelancer management.
• Confident written and spoken German and English at C-level proficiency are required.

Culture & Benefits

• 30 days of vacation.
• €69 monthly lunch allowance and a €50 monthly Givve card, or subsidized Wellpass membership.
• Corporate Benefits discounts, JobRad leasing, occupational pension contributions, and VL benefits.
• Flexible hybrid work from modern, dog-friendly offices.
• Open, authentic, high-performing, and humorous culture with opportunities to shape the company and drive innovation.
• Team and company events in a profitable organization.