Director Brand Marketing & Community (all genders)

Location: Berlin with a hybrid work setup. Remote work is available for up to 120 days within the EU, the UK, and Switzerland, including 30 days outside the EU.

Company

hirify.global is a European sports and wellness platform offering access to thousands of fitness and wellness experiences through one membership.

What you will do

• Define the long-term brand positioning, narrative, value propositions, messaging frameworks, and audience strategies.
• Strengthen the community-led positioning through campaigns and activations focused on shared experiences and lifestyle.
• Own brand marketing strategy and execution across multi-channel campaigns, PR, content, and social media.
• Adapt and scale the brand strategy across international B2C markets while maintaining cultural relevance.
• Lead and mentor multidisciplinary brand teams and the internal creative studio.
• Manage the global brand budget and use awareness, sentiment, share-of-voice, and consumer insights to optimize performance.

Requirements

• 10+ years of experience leading brand management, marketing, or integrated communications.
• Experience developing scalable international brand strategies and managing large-scale, multi-channel campaigns.
• Strong consumer brand positioning, audience engagement, community-building, and culturally relevant storytelling skills.
• Experience leading cross-functional creative teams, PR specialists, content creators, and external agencies.
• Data-driven approach to brand metrics, market research, and complex global budget management.
• Full fluency in English is required.

Nice to have

• Experience in lifestyle, community, or fast-paced B2C consumer industries.
• German language skills.

Culture & Benefits

• Hybrid work model combining on-site and remote work.
• Up to 120 remote work days within the EU, UK, and Switzerland, including 30 days outside the EU.
• 30 days of paid vacation annually, plus two additional volunteering days and flexible working hours.
• Free hirify.global L Pro membership and discounts for friends and family.
• €1,000 annual professional development budget, internal training, and German and English language classes.
• Mental health support, team events, and wellness initiatives.