Director Brand Marketing & Community (Lifestyle)

TL;DR

Director Brand Marketing & Community (Lifestyle): Shaping the brand narrative and community-driven positioning for a leading sports and wellness platform with an accent on internationalization and lifestyle identity. Focus on transitioning the brand from a utility app to a community-centric ecosystem and scaling the formula across global markets.

Location: Berlin (Hybrid)

Company

A leading European platform for sports and wellness, now part of the global wellbeing ecosystem Wellhub.

What you will do

• Architect long-term brand evolution and narrative, pivoting the identity toward a holistic, community-centric consumer lifestyle.
• Own the end-to-end brand marketing strategy across multi-channel campaigns, PR, content, and social media.
• Lead internationalization by adapting and scaling the core brand strategy across diverse international B2C markets.
• Oversee and mentor multi-disciplinary brand teams and the internal creative studio to ensure high-impact excellence.
• Collaborate with marketing leaders to align brand priorities with overall business objectives.
• Manage the global brand budget and track health metrics such as awareness, sentiment, and share of voice.

Requirements

• 10+ years of experience leading brand management or integrated communications, ideally in B2C lifestyle or community industries.
• Proven track record of developing scalable international brand strategies and managing large-scale campaigns.
• Experience leading cross-functional creative teams, PR specialists, and external agencies.
• Data-driven approach to tracking brand performance and managing complex global budgets.
• English: Full fluency required.
• Location: Must be based in Berlin (Hybrid).

Nice to have

• German language skills.

Culture & Benefits

• Free hirify.global L Pro Membership and discounts for friends and family.
• Hybrid work model with flexible working hours.
• 30 days of paid vacation annually, plus two additional days for volunteering.
• Annual professional development budget of €1,000 and weekly language classes.
• Extended remote work options: up to 120 days within the EU, UK, and Switzerland.
• Access to mental health provider Open Up and regular company wellness initiatives.