обновлено 14 дней назад
Director Brand Marketing & Community (all genders)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director Brand Marketing & Community (all genders) (Brand Marketing and Community): Evolving Urban Sports Club’s consumer brand toward a lifestyle- and community-driven positioning while developing scalable international strategies and multi-channel campaigns with an accent on brand narrative, cultural relevance, and community engagement. Focus on leading creative and cross-functional teams, translating consumer insights into campaign performance, and managing global brand budgets across international B2C markets.
Location: Berlin with a hybrid work setup. Remote work is available for up to 120 days within the EU, the UK, and Switzerland, including 30 days outside the EU.
Company
is a European sports and wellness platform offering access to thousands of fitness and wellness experiences through one membership.
What you will do
- Define the long-term brand positioning, narrative, value propositions, messaging frameworks, and audience strategies.
- Strengthen the community-led positioning through campaigns and activations focused on shared experiences and lifestyle.
- Own brand marketing strategy and execution across multi-channel campaigns, PR, content, and social media.
- Adapt and scale the brand strategy across international B2C markets while maintaining cultural relevance.
- Lead and mentor multidisciplinary brand teams and the internal creative studio.
- Manage the global brand budget and use awareness, sentiment, share-of-voice, and consumer insights to optimize performance.
Requirements
- 10+ years of experience leading brand management, marketing, or integrated communications.
- Experience developing scalable international brand strategies and managing large-scale, multi-channel campaigns.
- Strong consumer brand positioning, audience engagement, community-building, and culturally relevant storytelling skills.
- Experience leading cross-functional creative teams, PR specialists, content creators, and external agencies.
- Data-driven approach to brand metrics, market research, and complex global budget management.
- Full fluency in English is required.
Nice to have
- Experience in lifestyle, community, or fast-paced B2C consumer industries.
- German language skills.
Culture & Benefits
- Hybrid work model combining on-site and remote work.
- Up to 120 remote work days within the EU, UK, and Switzerland, including 30 days outside the EU.
- 30 days of paid vacation annually, plus two additional volunteering days and flexible working hours.
- Free L Pro membership and discounts for friends and family.
- €1,000 annual professional development budget, internal training, and German and English language classes.
- Mental health support, team events, and wellness initiatives.
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