Customer Marketing & Advocacy Manager (AI)

TL;DR

Customer Marketing & Advocacy Manager (B2B SaaS / ERP): Building and managing the customer advocacy program to turn enterprise clients into champions with an accent on case studies, review-site presence, and customer reference pipelines. Focus on extracting business impact from C-level stakeholders and scaling the advocacy motion for a high-growth SaaS scaleup.

Location: Hybrid (Germany or Barcelona, Spain)

Company

hirify.global is a SaaS scaleup redefining ERP automation with agentic AI, serving over 550 enterprise customers globally.

What you will do

• Build and run the customer reference program to identify, recruit, and nurture referenceable champions.
• Produce end-to-end customer proof, including case studies, success stories, and quotes for web and sales assets.
• Own and drive the company's presence on review platforms like G2 and Gartner Peer Insights.
• Recruit and prepare customer speakers for webinars, events, and analyst conversations.
• Partner with Customer Success and Sales teams to establish a structured interface for identifying advocacy candidates.
• Measure and report on reference coverage and the pipeline influence of customer proof in the sales cycle.

Requirements

• 4–7 years of experience in B2B software marketing, with at least 2 years specifically in customer marketing or advocacy.
• Proven track record of navigating corporate communications and legal reviews to secure enterprise references.
• Fluent English and German are required.
• Strong interviewing and storytelling skills to translate business impact into compelling narratives.
• Ability to build structured programs, pipelines, and measurement systems from scratch.
• Must be based in or able to work hybrid in Germany or Spain (Barcelona).

Nice to have

• Familiarity with ERP-centric processes, finance operations, or industrial enterprise software.
• Proficiency in additional European languages.

Culture & Benefits

• Full ownership of the advocacy program's strategy, process, and results.
• Direct exposure to executive-level customers (CFOs, COOs) and the internal leadership team.
• Opportunity to work at an inflection point in a high-demand category (agentic process automation).