Senior Manager, Growth Campaigns

Location: Toronto, Canada; hybrid work setup

Company

hirify.global develops hirify.global ONE, an AI-powered data trust platform for data quality, governance, cataloging, lineage, observability, and reference data management.

What you will do

• Design and lead end-to-end integrated demand-generation campaigns across paid media, email, organic, webinars, virtual events, and other channels.
• Translate product marketing positioning into campaign architecture, including target segments, buyer signals, calls to action, channel mix, and success metrics.
• Own campaign briefs, timelines, asset requirements, approval workflows, kick-offs, budgets, and reporting across global enterprise accounts.
• Drive pipeline from awareness and MQL generation through SQL and SQO progression in partnership with Sales and BDR teams.
• Lead account-based marketing using AI workflows, 6sense intent signals, personalized messaging, and behavior-driven lifecycle campaigns.
• Measure full-funnel performance, run A/B tests, optimize channel efficiency, and improve tracking, routing, and attribution with Marketing Operations.

Requirements

• 7+ years of hands-on B2B marketing experience in demand generation and integrated campaigns.
• Experience owning multi-channel campaigns across multiple regions and driving measurable pipeline for global or enterprise accounts.
• Strong collaboration with Sales and BDR teams and a clear understanding of the full demand funnel.
• Practical experience with intent-based marketing and platforms such as 6sense.
• Working knowledge of HubSpot, 6sense, and Salesforce for campaign execution, lead management, and reporting.
• Data-driven campaign optimization skills, project management ability, AI literacy, and strong cross-functional communication.

Culture & Benefits

• Hybrid work setup with flexible working hours.
• Paid vacation, flexible time off, and five sick days.
• Health, vision, and dental benefits, plus an RRSP plan.
• Global Family Support Program and annual mental health support package.
• Long-Term Incentive Program, referral program, corporate discounts, and access to online courses and Udemy.