Senior Growth Campaign Manager (B2B Marketing)

TL;DR

Senior Growth Campaign Manager (B2B Marketing): Designing and executing integrated demand generation campaigns to drive pipeline for global enterprise accounts with an accent on AI-augmented growth and intent-based marketing. Focus on optimizing the full-funnel conversion path, leveraging marketing automation (HubSpot/Salesforce), and scaling personalization through AI tools.

Location: Hybrid (Toronto, Canada)

Salary: $127,000–$160,000 CAD

Company

hirify.global is an agentic data trust company providing an AI-powered platform to ensure data accuracy, accessibility, and reliability for global enterprises.

What you will do

• Plan and execute end-to-end demand generation campaigns across paid media, email, and organic channels to drive global enterprise pipeline.
• Build and maintain campaign workflows, nurture journeys, and automation in HubSpot, ensuring tight synchronization with Salesforce.
• Manage a quarterly sourced and influenced pipeline target, tracking conversion from awareness to SQO progression.
• Implement ABM tactics and intent-based marketing using 6sense to prioritize high-value accounts and trigger timely outreach.
• Collaborate with Product and Field Marketing to align messaging with ICPs, buyer personas, and regional market needs.
• Integrate AI tools into the daily workflow for brief drafting, copy optimization, and performance data interpretation.

Requirements

• 7+ years of hands-on B2B marketing experience in demand generation and integrated campaigns.
• Proven track record of driving measurable pipeline for global or enterprise accounts.
• Hands-on proficiency with HubSpot, 6sense, and Salesforce for execution and reporting.
• Deep experience planning and optimizing paid media across LinkedIn, paid search, and display.
• Must be based in Toronto, Canada for a hybrid work setup.
• Demonstrated AI literacy and ability to use generative platforms to scale personalization and output.

Nice to have

• Experience managing agency and vendor performance against pipeline targets.
• Strong storytelling and creative sensibility for shaping campaign concepts and offers.

Culture & Benefits

• Flexible Time Off (FTO) and paid vacation for work-life balance.
• Comprehensive health, vision, and dental benefits, including an annual mental health support package.
• Long-Term Incentive Program and equity grants.
• Global Family Support Program providing paid leave for new parents.
• Learning budget via company access to Udemy for professional development.
• RRSP plan and corporate discounts on travel, fitness, and shopping.