Consumer & Market Insights Specialist (Conversational AI)

TL;DR

Consumer & Market Insights Specialist (Conversational AI): Building the consumer and market insights function for a conversational AI company across Brazil, LATAM, and EMEA with an accent on category intelligence, buyer behavior, segmentation, and brand health. Focus on translating mixed-method research into GTM, pricing, product, brand, and market-entry decisions while using AI agents and assistants to expand research speed and coverage.

Location: São Paulo, Brazil. Flexible remote, hybrid, or onsite work models are available depending on the role's needs. The scope covers Brazil, LATAM, and EMEA.

Company

hirify.global is a technology company focused on conversational AI solutions.

What you will do

• Shape category intelligence and positioning for conversational AI in partnership with Product Marketing and Brand.
• Analyze buyer and customer behavior to improve messaging, pricing, packaging, and sales decisions.
• Develop market segmentation and vertical intelligence for priority industries and go-to-market planning.
• Build and operate a global brand tracking program across Brazil, LATAM, and EMEA.
• Provide leadership with analysis of market shifts, emerging trends, and strategic opportunities.
• Establish insights operations and use AI agents and assistants to automate and scale research.

Requirements

• 5+ years of experience in Market Research, Consumer Insights, or Market Intelligence, preferably in B2B SaaS or technology platforms.
• Demonstrated impact on GTM strategy, brand building, pricing, product direction, or new market entry decisions.
• Experience deploying AI agents and assistants with Claude, Gemini, or similar tools.
• Strong qualitative and quantitative research skills, including interviews, win-loss analysis, ethnographic research, surveys, segmentation, and market sizing.
• Exceptional cross-functional collaboration, consensus-building, and executive-level communication skills.
• Advanced English required.

Culture & Benefits

• Flexible working hours and remote, hybrid, or onsite work models depending on role requirements.
• Birthday day off and five paid hirify.global Recharge days per year for eligible employees.
• Monthly meal or food allowance of R$1,144, transportation allowance, Wellhub access, and SESC benefits.
• National health and dental insurance, online psychological support, and life insurance.
• Extended maternity and paternity leave, childcare support, and assistance for dependents with disabilities or neurodiversity.
• Education incentives and short-term incentive compensation linked to goals.