Director, LAC Regional Marketing (Fintech)

TL;DR

Director, LAC Regional Marketing (Fintech): Leading B2B marketing strategies for hirify.global Commercial Solutions in Latin America and the Caribbean with an accent on account-based marketing (ABM) and demand generation. Focus on aligning regional and local priorities to drive business growth and optimize lead conversion through data-driven, customer-centric initiatives.

Location: Hybrid in Miami, FL (minimum 3 days in office)

Salary: $151,600 – $242,800 per year

Company

hirify.global is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories.

What you will do

• Develop and execute B2B marketing strategies to differentiate commercial offerings and drive measurable outcomes across the LAC segment.
• Implement Account-Based Marketing (ABM) strategies for high-value accounts and priority industry verticals in collaboration with sales teams.
• Oversee the creation of digital content, nurture programs, and go-to-market plans to optimize client engagement and lead generation.
• Analyze market research, competitive intelligence, and voice-of-customer data to inform strategy and identify emerging needs.
• Collaborate cross-functionally with Product, Customer Success, and Compliance teams to align marketing with product launches and regulatory standards.
• Manage marketing budgets and lead a high-performing team to maximize ROI and achieve business objectives.

Requirements

• 10+ years of experience with a Bachelor's degree (or 8+ years with an Advanced degree).
• Fluent in English and Spanish (required).
• Must be based in Miami, FL to meet the 3-day-per-week in-office requirement.
• Proven track record in B2B marketing, ideally within financial services, payments, or SaaS industries.
• Expertise in account-based marketing, campaign management, and data-driven performance reporting.

Nice to have

• Portuguese proficiency.
• MBA degree.

Culture & Benefits

• Comprehensive benefits package including Medical, Dental, and Vision insurance.
• Financial security through 401(k), FSA/HSA, and Life Insurance.
• Paid Time Off and Wellness Program.
• Opportunity to create impact at scale within a global leader in payments technology.