Head of Marketing (Fintech)

TL;DR

Head of Marketing (Fintech): Building the marketing function, brand, and category narrative for a stablecoin data platform with an accent on fintech positioning, enterprise demand generation, and go-to-market execution. Focus on translating complex blockchain infrastructure for financial buyers, building a high-performing team, and creating measurable pipeline across brand, product, partner, and event channels.

Location: Remote within the United States, with company off-sites and retreats twice per year.

Company

A startup building real-time data infrastructure that enables fintechs and financial institutions to launch stablecoin accounts, payments, custody, and settlement products.

What you will do

• Own positioning, messaging, brand narrative, website, design language, and editorial voice.
• Build and lead the initial marketing organization across product marketing, content, growth, design, events, and partner marketing.
• Coordinate launches, campaigns, customer stories, partner initiatives, analyst engagement, and enterprise events.
• Develop measurable demand-generation systems across paid, owned, organic, partner, and event channels.
• Partner with sales and customer success on account-based marketing, field marketing, content, case studies, and enterprise positioning.
• Establish marketing OKRs, analytics, attribution, and operating processes connected to revenue.

Requirements

• Leadership experience in marketing at a high-growth B2B infrastructure, fintech, or developer-tools company.
• Experience owning both brand and pipeline through a company or market transition.
• Strong understanding of fintech buyers, including payments, money movement, compliance, reliability, risk, and procurement.
• Excellent writing and storytelling skills for technical, executive, analyst, and developer audiences.
• Operational rigor with experience building scalable systems, dashboards, funnels, and measurement processes.
• Strong hiring and people leadership skills, with the ability to build a senior, high-leverage marketing team.

Nice to have

• Experience building a marketing function from scratch or repositioning an established one.
• Direct marketing experience with fintechs, banks, payments companies, or financial institutions.
• A network across fintech media, analysts, and conference communities.
• Experience creating or taking ownership of a market category.
• Experience combining developer-led and executive-led enterprise go-to-market motions.

Culture & Benefits

• Remote work with twice-yearly company off-sites and retreats around the globe.
• Employer-paid medical, dental, and vision insurance for employees and families.
• 401(k) plan through Vestwell.
• Flexible time off and every-other-Friday self-care days.
• $2,000 home office stipend, new MacBook with a two-year refresh, $100 monthly wellness stipend, and $75 monthly connectivity stipend.