Associate Director, Enterprise Marketing (Fintech)

TL;DR

Associate Director, Enterprise Marketing (Fintech): Architecting and owning the end-to-end upmarket marketing motion for North America with an accent on ABM, field, and lifecycle strategies. Focus on designing a 0-to-1 enterprise marketing playbook, driving qualified pipeline, and partnering with Sales leadership to accelerate revenue growth.

Location: Must be based in San Francisco, CA

Company

Airwallex is a global payments and financial platform empowering businesses with integrated solutions for accounts, payments, and treasury management.

What you will do

• Design and launch a 0-to-1 enterprise marketing playbook to connect demand generation with closed-won revenue.
• Execute ABM programs using advanced segmentation and multi-channel orchestration to penetrate high-value accounts.
• Manage a tiered field and event portfolio, including flagship conferences and curated executive programs.
• Partner with Enterprise Sales and SDR leadership to optimize pipeline motions and lead-routing strategies.
• Define KPIs and build dashboards to track ROI, pipeline attribution, and program performance.
• Act as a senior cross-functional leader to codify best practices and scale successful motions globally.

Requirements

• 10+ years of B2B marketing experience in enterprise or upmarket segments at high-growth SaaS or fintech companies.
• Proven 0-to-1 mastery in building enterprise marketing programs with direct accountability for revenue targets.
• Hands-on experience architecting ABM programs, including account tiering and multi-channel orchestration.
• Strong track record in executing tiered field and event portfolios for executive audiences.
• Demonstrated ability to partner with Sales and SDR teams to align on pipeline and conversion goals.
• High analytical rigor with confidence in using Salesforce and marketing performance data.

Nice to have

• Experience in global fintech, payments, or financial infrastructure environments.
• Prior ownership of executive communities or advisory programs like CFO councils.
• Fluency with modern ABM and marketing operations stacks such as Demandbase, Marketo, or Splash.

Culture & Benefits

• Opportunity to work in a hyper-growth, fast-moving fintech environment.
• Collaborative culture focused on founder-like energy and real ownership.
• High-visibility role with significant impact on global enterprise footprint.
• Emphasis on using AI to work smarter and solve complex problems.