Head of Direct Marketing & CRM (Fintech)

TL;DR

Head of Direct Marketing & CRM (Fintech): Building and scaling a measurable direct-mail acquisition channel for consumer finance products with an accent on response modeling, customer targeting, offer strategy, and LTV-based economics. Focus on designing data pipelines, running incrementality experiments, managing physical campaign operations, and building a high-performing marketing function.

Location: Hybrid in London, UK; work from home is available every Monday and Friday, with office attendance expected on other weekdays.

Company

hirify.global is a profitable fintech company that builds technology for consumer loans, credit cards, and car finance across the UK and US.

What you will do

• Own the direct-mail strategy, targets, budget, forecasting, and channel P&L view.
• Build response and propensity models to determine customer targeting, offers, and timing.
• Develop first-party and third-party data pipelines and enrichment capabilities.
• Manage segmentation, holdouts, incrementality testing, attribution, and performance reporting.
• Lead creative briefing, offer design, print production, logistics, and vendor management.
• Partner with data, product, risk, finance, engineering, and creative teams while hiring and developing the marketing team.

Requirements

• 7+ years of experience across direct mail, CRM, lifecycle, or performance marketing, including 2–3 years owning a channel or function end-to-end.
• Hands-on experience building response or propensity models and writing SQL and Python to source, clean, and join data.
• Proven success scaling measurable acquisition or retention channels using CAC, ROI, incremental LTV, and payback metrics.
• Strong knowledge of segmentation, holdouts, incrementality testing, attribution, and unit economics.
• Experience managing creative briefs, print and mail production, logistics, and vendors.
• Demonstrable use of AI for analysis, creative work, modeling, or automation.

Nice to have

• Experience in financial services, regulated consumer categories, credit, lending, pre-approval, or risk-based targeting.
• Experience building data enrichment pipelines or launching a marketing channel from scratch.
• Experience hiring and developing analytics or marketing teams.

Culture & Benefits

• Opportunity to scale a fast-growing fintech company with substantial product and customer depth.
• Best-in-class compensation package including equity.
• Home working available every Monday and Friday, with in-office collaboration on other weekdays.
• Private health insurance and support for physical and mental well-being.
• Fresh, healthy lunches prepared by in-house chefs from Tuesday to Thursday.