Head Of Marketing (AI)

TL;DR

Head of Marketing (AI): Leading data-driven, digitally focused marketing and student recruitment strategies for undergraduate and postgraduate programmes with an accent on AI-enabled tools, CRM, marketing automation, and performance marketing. Focus on improving the prospective student journey, increasing applications and conversion, optimizing multi-channel campaigns, and building evidence-based marketing operations.

Location: Hybrid role based at Regent Global HQ in Holborn, London, United Kingdom; occasional international travel may be required.

Salary: Up to £60,000 per annum, depending on skills and experience.

Company

hirify.global is an independent higher education provider offering flexible undergraduate and postgraduate programmes through London campuses, study centres, and online delivery.

What you will do

• Lead institution-wide marketing and student recruitment strategies to increase programme awareness, applications, conversion, and enrolment.
• Oversee multi-channel content, communications, media, paid search, social media, display advertising, and third-party applicant platforms.
• Use AI tools and emerging marketing technologies to improve content creation, targeting, campaign effectiveness, and operational efficiency.
• Develop applicant CRM roadmaps and automated marketing journeys to nurture prospective students and improve communications.
• Analyze market research, campaign performance, and recruitment data; produce dashboards, reports, and recommendations.
• Lead website, SEO, student journey, brand, and stakeholder initiatives while managing marketing staff and external suppliers.

Requirements

• Degree-level education or equivalent substantial experience, plus a CIM or similar qualification or equivalent professional experience.
• Strong track record in a senior marketing and communications role, including significant experience in higher education student recruitment.
• Experience managing multi-channel digital marketing campaigns, CRM and marketing automation platforms, content marketing, social media, and digital advertising.
• Ability to analyze marketing performance data, prepare reports and presentations, manage budgets and ROI, and deliver campaigns across complex stakeholder environments.
• Strong strategic leadership, communication, influencing, relationship-building, and staff development skills.
• Knowledge of AI tools, emerging marketing technologies, SEO, content marketing, project management, and campaign delivery.

Nice to have

• Postgraduate-level qualification or equivalent.

Culture & Benefits

• Work in a diverse and inclusive higher education community focused on student achievement and lifelong learning.
• Collaborate with academic teams, student recruitment, admissions, student experience, and marketing colleagues.
• Occasional recruitment-focused travel, including international events and Open Days.
• Time off in lieu is provided when contracted working hours are exceeded for supported recruitment activities.
• Employment is subject to pre-employment checks, including references, identity, right-to-work, education, and criminal records verification.