Lifecycle Marketing Manager (EdTech)

TL;DR

Lifecycle Marketing Manager (EdTech): Improving student conversion across the UK university partner portfolio with an accent on multi-channel student-centered journeys. Focus on automating and optimizing the funnel from enquiry to enrolment using data-driven testing and segmentation.

Location: Must reside in the United Kingdom

Company

hirify.global is an education technology company that provides support and expertise to universities and colleges to grow their workforce-focused online degree programs.

What you will do

• Own and optimize the UK student conversion funnel from initial lead through application, enrolment, and start.
• Build and manage multi-step journeys across email, SMS, and CRM channels, ensuring personalization and timing.
• Collaborate with the US central Lifecycle Marketing team to align UK activity with global best practices and frameworks.
• Lead A/B testing, segmentation, and journey orchestration to reduce friction and increase conversion velocity.
• Analyze funnel performance and engagement metrics to diagnose drop-off points and recommend improvements.
• Support new partner and program launches by developing lifecycle requirements, conversion plans, and workflows.

Requirements

• 4–6+ years of experience in lifecycle, CRM, or conversion marketing.
• Hands-on experience with platforms such as Salesforce Marketing Cloud, Marketo, HubSpot, Braze, or Iterable.
• Must reside in the United Kingdom.
• Strong analytical ability to interpret journey data and translate it into actionable recommendations.
• Proven experience managing multi-step automation, triggers, and personalized messaging.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Nice to have

• Experience in higher education, EdTech, or high-consideration lead generation.
• Proficiency with reporting tools such as Google Analytics, Looker Studio, or Power BI.
• Basic HTML editing skills for email troubleshooting and templates.
• Knowledge of GDPR, email deliverability, and SMS compliance.
• Experience using AI-enabled tools to improve marketing efficiency.

Culture & Benefits

• Comprehensive benefits package.
• Continuous professional and leadership development programs.
• Tuition reimbursement for employees and their dependents.