Vice President, Market Development (Healthcare)

Location: Remote (USA), with corporate office in Dallas, TX

Company

hirify.global (BHG) is a healthcare organization specializing in behavioral health and addiction treatment services.

What you will do

• Develop and execute the enterprise referral growth strategy to increase patient volume and market penetration across all regions.
• Lead and scale a high-performing referral development organization, managing Clinical & Market Development Directors (CMDs) and Regional Operations Managers (ROMs).
• Oversee strategic referral partnerships with hospitals, health systems, primary care organizations, and government agencies.
• Implement data-driven regional growth planning and referral-source segmentation to prioritize high-opportunity accounts.
• Establish and manage CRM as the primary operating system for activity tracking, pipeline management, and forecasting.
• Collaborate with Performance Insights, Marketing, and Executive Leadership to optimize resource allocation and reduce referral leakage.

Requirements

• Bachelor's degree.
• 10+ years of experience in healthcare business development, provider relations, or market development leadership.
• 5+ years of experience leading multi-market field teams.
• Proven success in driving patient referrals, admissions growth, and market expansion.
• Strong analytical capabilities and operational discipline to translate strategy into field execution.
• Regular travel (40-60%) across BHG markets is required.

Nice to have

• Experience in behavioral health, addiction treatment, mental health, or post-acute care.
• Experience working within private equity-backed healthcare organizations.
• Proven track record of leading large-scale growth transformations.

Culture & Benefits

• Remote work arrangement.
• Leadership role with significant impact on the organization's growth and patient access to care.
• Collaborative environment partnering with multi-disciplinary executive and clinical teams.
• Commitment to equal opportunity and affirmative action employment.