Director, Growth Strategy (DTC)

TL;DR

Director, Growth Strategy (DTC): Developing and orchestrating integrated growth strategies for high-growth consumer brands with an accent on omni-channel paid media and DTC P&L optimization. Focus on scaling ad accounts, constructing high-converting e-commerce funnels, and aligning financial projections with marketing execution.

Location: Hybrid; must be based in New York, Florida, Pennsylvania, or Texas

Salary: $140,000 per year

Company

A next-generation growth marketing firm utilizing a proprietary AI commerce layer to scale e-commerce and DTC brands.

What you will do

• Develop integrated growth strategies across multiple channels including Amazon, DTC, TikTok Shop, and Retail.
• Manage a portfolio of brands, overseeing full-funnel advertising and scaling ad accounts exceeding $1M per month.
• Create financial projections, P&L statements, and customer cohort analyses to drive marketing decisions.
• Lead cross-functional teams of designers, paid acquisition specialists, and data analysts.
• Directly manage client relationships, conducting weekly touch-bases and Quarterly Business Reviews (QBRs).

Requirements

• 10+ years of paid media experience, with at least 7 years specifically in DTC or E-Commerce.
• Mastery of DTC P&L management, including contribution margins and new customer revenue.
• Proven ability to construct e-commerce funnels and develop creative strategies based on UVPs.
• Proficiency in financial modeling and experience defending strategies to CEOs, CFOs, and Private Equity firms.
• Deep knowledge of the acquisition landscape, including MTA, MMM, and in-platform attribution.
• Must be based in the US (NY, FL, PA, TX) for hybrid work.

Culture & Benefits

• Unlimited PTO and US holidays.
• Company-sponsored medical, dental, and vision coverage.
• Robust 401(k) program with company match and profit-sharing opportunities.
• Flexible parental leave.
• Remote-first culture with hybrid expectations for employees near hub locations.

Hiring process

• Phone screen.
• Hiring manager interview.
• Executive calls.