Senior Manager, Marketing Strategy (International Travel)

Location: San Francisco, United States; hybrid position requiring at least 3 days in the office. Travel required 5–10% of the time. The position is not eligible for employment hirify.global sponsorship.

Salary: $154,000–$247,000 USD per year, with potential bonus, equity, and sales incentive payments where applicable.

Company

hirify.global is a global payments technology company facilitating transactions between consumers, merchants, financial institutions, and governments across more than 200 countries and territories.

What you will do

• Develop and execute marketing strategies for international travel and priority cross-border travel corridors.
• Translate consumer research, travel trends, market dynamics, competitive activity, and payments economics into strategic frameworks, creative briefs, campaign platforms, messaging, and activation guidance.
• Coordinate global-to-regional planning across sending and receiving markets, regional marketing teams, the Cross-Border Business Unit, creative partners, sponsorship teams, and other stakeholders.
• Shape marketing activity across sponsorships including FIFA, the Olympics, and Formula 1, as well as airport, destination, experiential, digital, hirify.global-owned, and partnership channels.
• Build thought leadership, market enablement tools, playbooks, and best practices around international travel marketing, traveler behavior, cross-border commerce, and payments usage.
• Define measurement frameworks and optimization plans, support innovation pilots, and use emerging platforms, AI-enabled tools, partner platforms, and new marketing technologies to drive growth.

Requirements

• At least 8 years of relevant work experience with a Bachelor’s Degree, or at least 5 years of experience with an Advanced Degree such as a Master’s or MBA.
• Experience in brand strategy, brand planning, campaign strategy, marketing strategy, or global brand marketing.
• Ability to build brand and campaign strategies from consumer insight through creative brief, campaign development, execution, measurement, and optimization.
• Ability to work with research, insights, and analytics teams to identify consumer, cultural, market, and category trends.
• Experience translating research and data into strategic recommendations, messaging frameworks, campaign platforms, and executive-ready narratives.
• Experience developing multichannel marketing campaigns for global, regional, or local markets, ideally focused on international travelers or cross-border consumer behavior.
• Experience working across geographies, regions, or markets while balancing global brand consistency with local market relevance.

Nice to have

• 9 or more years of relevant work experience with a Bachelor’s Degree; 7 or more years with an Advanced Degree such as a Master’s, MBA, JD, or MD; or 3 or more years with a PhD.
• Degree in Marketing, Communications, Business, Strategy, or a related field; an MBA or advanced degree is preferred.
• Agency-side experience as a brand planner, strategist, strategy director, or account planning lead.
• Client-side experience at a global brand involving brand strategy, campaign development, or global-to-regional marketing activation.
• Experience in the travel industry, including online travel agencies, airlines, hospitality, mobility, tourism, travel marketplaces, or destination marketing.
• Experience with sponsorship, experiential, airport, destination, travel, or partnership marketing.

Culture & Benefits

• Cross-functional work with global and regional marketing, strategy, analytics, creative, agency, media, sponsorship, business, partner, and client teams.
• Benefits may include medical, dental, vision, 401(k), FSA/HSA, life insurance, paid time off, and a wellness program.
• The role is performed in an office setting with varied work hours based on department needs.
• hirify.global is an equal opportunity employer.