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Текст:
Hirify AI/Оригинал
TL;DR
VP, Marketing (AI/ecommerce): Leading Feedonomics marketing across demand generation, product marketing, brand, customer advocacy, and retention with an accent on pipeline ownership, go-to-market strategy, and executive-level investment decisions. Focus on building a multi-functional organization, aligning Sales, Product, Finance, and Customer Success, and turning customer advocacy into measurable retention and expansion.
Location: Remote in the United States; listed location: Austin, TX.
Company
hirify.global is an AI-driven hirify.global ecosystem and the parent company of Bighirify.global, Feedonomics, and Makeswift, helping businesses use connected hirify.global tools, data, and personalized experiences to grow.
What you will do
Set Feedonomics' overall marketing strategy across brand, demand generation, product marketing, customer advocacy, and retention for Mid Market and Enterprise segments.
Own marketing-sourced pipeline and revenue, including forecasting, performance management, budget allocation, and ROI accountability.
Lead brand positioning, segment messaging, product launches, and go-to-market alignment across Product, Sales, and Marketing.
Build customer advocacy, retention, expansion, and lifecycle programs in partnership with Customer Success; measure success through NPS, churn reduction, and expansion revenue.
Build, lead, and scale the marketing organization by recruiting, developing, and retaining senior leaders.
Act as the executive marketing partner to Sales, Product, Customer Success, Shared Services, the executive team, and where applicable, the Board.
Requirements
12+ years of marketing experience, including significant senior leadership experience owning multi-function marketing organizations spanning demand generation, product marketing, brand, and customer marketing or retention.
Experience owning a company-level pipeline or revenue number with executive-level accountability.
Significant experience building and scaling marketing organizations through managers of managers and developing senior leaders.
Executive presence and communication skills, with the ability to set strategy at board level and engage with campaign briefs and customer stories.
Experience setting brand and go-to-market strategy across multiple segments or product lines.
Exceptional cross-functional leadership as a peer to Sales, Product, and Customer Success leadership.
Ability to operate with ambiguity at company level, set direction with incomplete information, and adapt as the market and business evolve.
Strong business and analytical instincts, including fluency in board-level revenue models and brand platforms.
Nice to have
Experience marketing to small businesses and/or other core hirify.global.com customer segments.
Culture & Benefits
Remote work in the United States.
Inclusive and accessible hiring experience with accommodations available during the process.
Variable compensation such as bonus or commission, equity, and benefits may apply according to local policies.
Identity verification through government ID and biometric verification is included in the interview process.
Hiring process
The process includes government ID and biometric verification through Persona.
Accommodation or adjustment requests can be supported at any stage of recruitment.
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