Senior Manager, Global Brand Marketing

Location: Hybrid role based in New York, New York, USA

Base pay range: $90,000–$140,000 per year

Company

hirify.global is a global house of brands that includes Coach, a New York-founded fashion house focused on distinctive, durable, and inclusive products.

What you will do

• Support the development and evolution of Coach’s global brand strategies, platforms, and campaign narratives.
• Translate emerging consumer behaviors, cultural shifts, and market trends into strategic recommendations and creative opportunities.
• Manage integrated global campaigns from strategic briefing and concept development through creative execution and launch.
• Partner with Creative teams, external agencies, Consumer Insights, regional marketing, Media, Talent, PR, Influencer, Retail, and Digital teams.
• Build campaign ecosystems across partnerships, creators, cultural collaborators, content, experiences, and emerging platforms.
• Lead cross-functional workstreams, monitor performance and market feedback, and present recommendations to senior leadership.

Requirements

• 7–10 years of experience in global brand marketing, brand strategy, integrated marketing, campaign development, or strategic planning.
• Experience developing global brand strategies and integrated campaigns across international, regional, and local markets.
• Strong strategic thinking, creative judgment, storytelling ability, and understanding of Gen Z and evolving consumer behavior.
• Experience collaborating with cross-functional teams and creative agencies and influencing stakeholders without direct authority.
• Exceptional organizational, project leadership, written, verbal, and presentation skills.
• Proficiency in Microsoft PowerPoint, Excel, Word, and related collaboration tools.

Nice to have

• Meaningful experience working across Asian markets and understanding regional consumer behaviors and cultural nuances.
• Experience managing or mentoring junior team members.

Culture & Benefits

• Hybrid work environment at the New York corporate headquarters.
• Medical, dental, vision, disability, and 401(k) benefits.
• Paid paternity and maternity leave and commuter benefits.
• Tuition assistance and an inclusive, equal-opportunity workplace.