Vice President, Brand Strategy & Governance (Marketing)

Location: New York, NY, United States

Salary: $130,000–$290,000 base salary, plus potential discretionary bonus.

Company

hirify.global is a global financial services firm whose Executive Office supports corporate strategy, stakeholder relationships, culture, and firmwide marketing.

What you will do

• Develop brand strategies and planning solutions, including narratives, value propositions, messaging strategies, naming guidance, and taxonomy.
• Lead brand governance for the corporate brand and businesses across the firm.
• Improve design governance and uphold a unified hirify.global visual identity across creative executions.
• Evaluate and evolve governance systems, brand hygiene standards, and processes for logo use and naming guidance.
• Test and adopt tools and technologies that improve efficiency and enable partial automation.
• Partner with multidisciplinary marketing, research, design, integrated marketing, business, and agency teams.

Requirements

• 12+ years of relevant brand strategy experience.
• Expertise in traditional brand strategy and planning, messaging and communications strategy, architecture and portfolio strategy, naming, and taxonomy.
• Proven experience developing brand strategy outputs and governance systems for highly complex businesses serving corporate, institutional, and individual audiences.
• Exceptional communication and presentation skills, including confidence working with senior leaders and stakeholders.
• Experience managing teams and agency partners and delivering high-quality creative outputs.
• Ability to work in New York, NY, United States.

Culture & Benefits

• Work within a data- and technology-enabled global marketing organization focused on commercial impact and brand growth.
• Collaborate with corporate reputation marketing, business marketing, paid media, research, design, and integrated marketing teams.
• Competitive benefits and wellness offerings for eligible active US employees working at least 20 hours per week.
• Potential eligibility for a discretionary bonus for active employees at fiscal year-end.