Global Integrated Marketing Lead (Freemium)

Location: New York, NY, USA; hybrid work with 3 days in the New York office.

Annual base salary: $190,000–$215,000.

Company

hirify.global provides consumer digital safety products through brands including Norton, Avast, LifeLock, Avira, AVG, Reputation Defender and CCleaner, protecting more than 500 million people.

What you will do

• Own brand and campaign narratives, positioning, consumer messaging and creative assets across the Freemium portfolio, with a primary focus on Avast.
• Lead go-to-market planning and execution for product launches, campaign initiatives and strategic marketing programs.
• Develop integrated plans across paid, owned, lifecycle, affiliate, partner and regional channels, adapting programs for key markets.
• Define audiences, messages, launch priorities, KPIs and success metrics with Product, Growth Marketing and Analytics teams.
• Evaluate and optimize campaigns, messaging and customer journeys using performance data, testing, experimentation and customer insights.
• Align Product, Marketing, Analytics, Commercial and Regional stakeholders across multiple functions and markets while using AI tools to improve efficiency, insight generation, content development and planning.

Requirements

• Bachelor’s degree or equivalent practical experience.
• 8+ years of experience in Integrated Marketing, GTM, Campaign Management or related disciplines.
• Experience leading go-to-market execution across both new product launches and campaign-led initiatives.
• Strong storytelling skills, including crafting consumer narratives and translating complex ideas into clear, engaging copy and campaigns.
• Experience partnering closely with Product Management and Growth Marketing teams.
• Experience evaluating campaign performance end to end, from pre-launch KPI setting through in-flight optimization to post-campaign reporting and insight generation.
• Experience working in global, matrixed organizations and with global regional teams to adapt and deliver marketing programs across multiple markets.
• Skills in consumer storytelling and messaging, go-to-market strategy and execution, integrated marketing planning, end-to-end campaign management, customer acquisition and conversion, customer segmentation and audience strategy, marketing analytics and measurement, cross-functional leadership, project and program management, executive communication and presentation, and AI-enabled marketing tools.
• Strategic, customer-focused and commercially minded approach; ability to solve complex business challenges, navigate ambiguity, adapt to changing priorities and work collaboratively with rigor and attention to detail.

Culture & Benefits

• Hybrid work style with 3 days in the New York office and flexibility for focused work.
• 401(k) match and Employee Stock Purchase Plan.
• Medical, dental and vision insurance plans.
• Unlimited paid time off and company holidays.
• Annual education reimbursement for job-related courses and wellness reimbursement for fitness expenses.
• Commuter spending accounts, legal assistance plans, family support services and employee discounts.

Hiring process

• Recruiter and hiring manager review the CV, role scope, delivered impact and alignment with the position.
• Shortlisted candidates have an initial conversation with the recruiter covering background, motivation and mutual fit.