Integrated Media Planner (AdTech)

TL;DR

Integrated Media Planner (AdTech): Developing and monitoring integrated media plans to drive client business ambitions with an accent on programmatic media, real-time bidding, and cross-channel strategy. Focus on leveraging DSPs, negotiating with vendors, and optimizing campaign KPIs to ensure high levels of performance and client retention.

Location: Remote (United States)

Company

A strategic partnership and integrated media solutions provider utilizing tech-enabled services to optimize media campaigns.

What you will do

• Develop and monitor integrated media plans across multiple channels based on client objectives.
• Leverage digital media landscape knowledge and Basis products to craft planning recommendations.
• Manage daily client communications, deliverables, and lead client meetings.
• Negotiate with vendors to secure the best inventory and pricing.
• Collaborate with analytics teams to align media strategies with business KPIs.
• Manage insertion orders (IOs) and campaign actualization to ensure budgets are met.

Requirements

• 2+ years of experience in digital media planning and buying.
• Understanding of programmatic media and real-time bidding (RTB).
• Experience working with Demand Side Platforms (DSP).
• Strong written and verbal communication skills.
• Intermediate to Advanced Excel and PowerPoint proficiency.
• Must be based in the United States

Nice to have

• Hands-on DSP buying experience.
• Experience with 3rd party ad servers or digital reporting dashboards like Datorama.
• Experience in holistic media planning with a focus on search and social.
• Basis Certification.

Culture & Benefits

• Inclusive and respectful work environment where all voices are valued.
• Culture prioritizing equity, access, and continuous learning.
• Remote work flexibility.