Senior Associate, Activation Media Solutions (Programmatic)

Location: Milan, Italy; hybrid work approach

Gross annual pay: €25,000–€42,000 EUR

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized advertising at scale.

What you will do

• Process client and agency programmatic briefs and develop campaign strategies, media plans, and proposals.
• Manage insertion orders, bookings, cancellations, and budget reallocations.
• Configure, launch, and manage campaigns across DSPs, including targeting, bidding, creative implementation, and pacing.
• Monitor reach, frequency, CTR, conversion rate, ROI, revenue, and other KPIs to identify trends and optimization opportunities.
• Provide data-driven recommendations across targeting, bidding, creatives, landing pages, and campaign strategy.
• Prepare performance reports, design A/B tests, and collaborate with clients, agencies, sales, technology providers, product, and data science teams.

Requirements

• 2–3 years of programmatic buying, biddable media, or trafficking experience with hands-on DSP experience.
• Familiarity with Google DV360, The Trade Desk, Amazon DSP, analytics, brand-safety, tracking, attribution, reporting, ad servers, and web debugging tools.
• Proficiency in Microsoft Excel and PowerPoint.
• Strong written and verbal communication skills in English.
• Analytical, detail-oriented, organized, proactive, adaptable, and able to collaborate effectively.

Nice to have

• Experience with automation solutions, including scripting and APIs.
• Commercial awareness and the ability to identify new opportunities.

Culture & Benefits

• Hybrid environment focused on creativity, collaboration, connection, trust, and inclusion.
• Corporate benefits and discounts platform.
• Employee wellbeing and support programs, including mental health awareness days.
• Access to English and 49 other languages through a language platform.
• Dedicated e-learning platform with more than 2,000 courses.
• Paid time off, retirement plans, medical, vision, dental, life, and non-occupational accident insurance, Ticket Restaurant, partner discounts, and tax assistance.