Programmatic Specialist (AdTech)

TL;DR

Programmatic Specialist (AdTech): Managing end-to-end programmatic campaigns from setup to optimization with an accent on DSP leverage and data-driven performance analysis. Focus on maximizing ROI through precise audience targeting, A/B testing, and strategic collaboration with stakeholders.

Location: Milan, Italy. Hybrid approach, requiring office presence approximately four days a week.

Company

hirify.global is an AI-driven media operating unit that leverages the WPP Open platform to deliver creative personalization and transformational growth for leading global brands.

What you will do

• Configure and launch programmatic campaigns across various DSPs, managing trafficking, pixels, and tags.
• Monitor and analyze KPIs such as reach, frequency, CTR, conversion rate, and ROI to identify optimization opportunities.
• Provide data-driven recommendations for adjustments to targeting, bidding, and creatives.
• Develop comprehensive programmatic strategies aligned with advertiser goals and broader marketing initiatives.
• Create and execute audience targeting plans using demographic, behavioral, and contextual data.
• Generate performance reports and collaborate with tech providers, agencies, and internal data science teams.

Requirements

• 2-3 years of hands-on experience in programmatic buying, biddable media, or trafficking.
• Proficiency with main DSPs such as Google DV360, The Trade Desk, or Amazon DSP.
• Experience with analytics and brand-safety tools (e.g., Google Analytics, IAS, MOAT, Comscore).
• Familiarity with ad servers (e.g., Google Campaign Manager) and web debugging tools.
• Strong written and verbal English communication skills.
• Must be based in Milan, Italy, to support the hybrid office model.

Nice to have

• Experience with automation solutions, such as scripting or APIs.

Culture & Benefits

• Access to global WPP networks for professional growth and networking.
• Competitive medical, vision, dental, and group retirement plans.
• Significant paid time off and dedicated employee mental health awareness days.
• Collaborative environment with frequent in-office events and employee resource groups.