Senior Manager, Demand Generation (SaaS)

TL;DR

Senior Manager, Demand Generation (SaaS): Building a predictable and scalable customer acquisition engine for ShareGate with an accent on paid media, AI-powered search (SEO/AEO), and conversion rate optimization. Focus on accelerating pipeline growth, optimizing marketing spend, and leveraging AI to improve execution speed and decision-making.

Location: Remote within Canada (access to Montreal office provided)

Company

hirify.global is a Montreal-based tech company that develops agentic HR platforms and Microsoft 365 migration and governance solutions.

What you will do

• Develop and execute acquisition strategies across paid media, SEO, AEO, and integrated campaigns to drive qualified pipeline and ARR.
• Forecast pipeline and measure funnel performance, partnering with Sales and RevOps to maximize revenue outcomes.
• Lead demand planning and coordinate integrated campaigns across Content, Brand, Web, Customer Marketing, and PR.
• Manage and optimize the demand generation investment budget (over 1M$ CAD).
• Implement AI tools for campaign planning, search optimization, reporting, and workflow automation.
• Lead, coach, and inspire a team of high-performing marketers focused on Paid Acquisition and SEO.

Requirements

• 8+ years of B2B SaaS demand generation or growth marketing experience with ownership of revenue targets.
• Proven success in scaling acquisition strategies via paid media, SEO, AEO, and CRO.
• Experience managing budgets exceeding 1M$ CAD.
• Strong people leadership experience and a track record of coaching marketing teams.
• Must be based in Canada.
• Comfort leveraging AI tools to improve operational efficiency and performance analysis.

Nice to have

• Experience marketing to enterprise IT buyers, Microsoft 365 administrators, IT operations, or cybersecurity audiences.

Culture & Benefits

• LTIP program sharing in the company's long-term growth.
• Comprehensive package including RRSP, family health insurance, telemedicine, and an annual wellness budget.
• Flexible vacation policy and remote-first work environment.
• Company-wide access to Claude AI for all employees.
• Semi-annual in-person team gatherings.

Hiring process

• Initial call with a recruiter.
• Virtual interview with the hiring manager.
• Take-home case study.
• Collaborative discussion of the case study with future colleagues.