Senior Account-Based Marketing Manager

TL;DR

Senior Account-Based Marketing Manager (Healthcare): Lead ABX strategy and execution for key priority accounts driving engagement, pipeline, and revenue growth with an accent on integrated multi-touch programs across email, paid, direct mail, events, and outreach. Focus on partnering with sales, BD, and marketing teams to develop personalized strategies, leverage account insights, and measure program impact.

Canada applicants only; remote-eligible roles based anywhere in Canada or US. Toronto-area hirify.globalrs (within 65 km of downtown HQ) collaborate in-office Monday through Thursday.

Salary: $119,400–$135,000 CAD

Company

Leading AI-powered healthcare consumer experience platform reaching 63M+ people worldwide for payers, providers, and partners.

What you will do

• Own ABX strategy for your market across account tiers (1:1, 1:few, 1:many), aligning teams and orchestrating plays from strategy to execution.
• Partner with Demand Gen, Content, Product Marketing, Sales, and BD to build integrated ABX motions combining content, digital, direct mail, events, and outreach.
• Identify target accounts with Sales/BD, develop personalized engagement strategies, and create detailed campaign briefs with tactics and metrics.
• Leverage Demandbase and insights to uncover trends and signals, sharing with teams for coordinated activation.
• Collaborate on copy, creative, and content alignment; optimize ABM tools with Marketing Ops; monitor performance and report to leadership.
• Contribute to evolving ABX frameworks, playbooks, and best practices organization-wide.

Requirements

• Minimum 8 years leading B2B ABM strategies and cross-functional programs driving pipeline/revenue.
• Strategic thinker with data-driven mindset, creativity, and execution detail.
• Connect product value to customer pain points for resonant strategies.
• Strong account research, segmentation, and insight skills.
• Excellent communicator, collaborator, and project manager in fast-paced environments.
• Knowledge of Demandbase or similar ABM platforms for insights and activation.

Nice to have

• Experience with email platforms and CRMs for ABX campaigns.
• Familiarity with healthcare market, private or public sector.

Culture & Benefits

• AI-native organization: Leverage AI daily for productivity, with judgment and continuous learning.
• Flexible remote days (10-20 per quarter) for focus work.
• Commitment to equal opportunity, diversity, and meaningful in-office collaboration for Toronto-area.

Hiring process

• Confirmation email, then recruiter review (human, not AI screening for alignment).
• Recruiter outreach for goals discussion and team-specific interview process.
• Reference/background checks before offer.