Director, Demand Generation (AI)

TL;DR

Director, Demand Generation (AI): Building and optimizing end-to-end B2B SaaS demand generation programs that convert marketing activity into qualified sales pipeline with an accent on multi-channel campaigns, SDR alignment, events, and marketing operations. Focus on designing AI-enabled workflows, improving campaign-to-sales handoffs, and scaling pipeline generation with a lean team and limited budget.

Location: Hybrid, office-first role based in Vancouver, British Columbia, with collaboration in the office on Mondays, Wednesdays, and Thursdays. Main hiring hubs include Vancouver, Toronto, and London.

Salary: CA$130,000–CA$160,000 per year, plus equity options.

Company

hirify.global is an AI-first SaaS company whose platform provides market, competitor, and buyer insights to help organizations win more competitive deals.

What you will do

• Own multi-channel demand generation campaigns from concept through launch, including email, paid campaigns, webinars, creative coordination, reporting, and optimization.
• Plan and execute the event calendar, including keynotes, sponsorships, booths, gifting, owned events, community programs, partnerships, and follow-up campaigns.
• Set SDR strategy, including quarterly priorities, target segments, messaging, talk tracks, SPIFFs, budgets, hiring collaboration, and performance review.
• Prioritize marketing operations work against the demand generation calendar and partner with RevOps on systems and workflow improvements.
• Develop AI workflows that improve day-to-day demand generation execution.
• Track pipeline and conversion performance while improving demand generation, SDR, and sales handoffs.

Requirements

• Experience running end-to-end, multi-channel B2B SaaS demand generation campaigns.
• Experience coordinating with sales or SDR teams on targeting, messaging, and talk tracks.
• Experience planning and executing both in-person and virtual events.
• Ability to operate effectively with a lean team and limited budget by improving processes.
• Some experience managing or closely overseeing another person’s work.

Nice to have

• Experience managing an SDR manager or another sales-adjacent function.
• Experience building community or creator partnership programs.
• Experience operating through budget cuts or team downsizing.

Culture & Benefits

• Office-first hybrid collaboration with hubs in Vancouver, Toronto, and London.
• Extended health and dental coverage from the first day, plus employee discounts.
• Employee stock option plan available to full-time employees.
• Flexible vacation policy, professional development, coaching, and annual performance reviews.
• Mac or PC, modern productivity tools, and an AI-first working environment.
• Leadership access, company-wide and hub-based social events, and dog-friendly Vancouver and Toronto offices.