saasproduct marketingsales enablementgo to marketmessagingmarket intelligencepositioningproduct launches
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Нет информации о зарплатеПродуктовая компанияФокус на B2B SaaSЧеткие обязанности
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Текст:
Hirify AI/Оригинал
TL;DR
Product Marketing Manager I (B2B SaaS): Developing go-to-market strategies, product messaging, launch plans, and sales enablement materials for a key software product line with an accent on customer-focused positioning, cross-functional alignment, and market intelligence. Focus on translating technical capabilities into clear customer benefits, coordinating end-to-end launches, and synthesizing customer, competitor, and market insights.
Company
hirify.global provides AI-powered IT management and cybersecurity software for Managed Service Providers and internal IT organizations worldwide.
What you will do
Develop and execute go-to-market strategies that increase awareness, product adoption, and revenue.
Create differentiated product messaging, positioning, and customer-focused narratives.
Build sales enablement tools, presentations, competitive materials, and training.
Collaborate with Product, Sales, Customer Success, Marketing, and other go-to-market teams.
Plan and execute product launches from preparation through delivery across functions and channels.
Collect and synthesize customer, competitor, market, and usage insights to inform product strategy.
Requirements
Bachelor’s degree in Marketing, Business, Communications, a technical discipline, or a related field.
2–4 years of experience in product marketing, sales enablement, or a related role.
Experience developing product messaging, positioning, and customer-focused content.
Experience supporting product launches and sales enablement initiatives.
Ability to translate technical capabilities into clear customer benefits.
Strong organization, project management, independent working, and cross-functional collaboration skills.
Nice to have
Experience with B2B SaaS or technology products.
Experience with Professional Services Automation or Enterprise Resource Planning solutions.
Pragmatic Institute or Product Marketing Alliance certification.
Culture & Benefits
Work in a high-growth, high-performance organization.
Culture focused on innovation, accountability, urgency, and results.
Opportunity to support software used by customers in more than 20 countries and across over 15 million endpoints.
Equal employment opportunity is provided to employees and applicants.
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