updated 1 month ago
Product Marketing Manager I (B2B SaaS)
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Job description
Text:
TL;DR
Product Marketing Manager I (B2B SaaS): Developing go-to-market strategies, product messaging, launch plans, and sales enablement materials for a key software product line with an accent on customer-focused positioning, cross-functional alignment, and market intelligence. Focus on translating technical capabilities into clear customer benefits, coordinating end-to-end launches, and synthesizing customer, competitor, and market insights.
Company
provides AI-powered IT management and cybersecurity software for Managed Service Providers and internal IT organizations worldwide.
What you will do
- Develop and execute go-to-market strategies that increase awareness, product adoption, and revenue.
- Create differentiated product messaging, positioning, and customer-focused narratives.
- Build sales enablement tools, presentations, competitive materials, and training.
- Collaborate with Product, Sales, Customer Success, Marketing, and other go-to-market teams.
- Plan and execute product launches from preparation through delivery across functions and channels.
- Collect and synthesize customer, competitor, market, and usage insights to inform product strategy.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, a technical discipline, or a related field.
- 2–4 years of experience in product marketing, sales enablement, or a related role.
- Experience developing product messaging, positioning, and customer-focused content.
- Experience supporting product launches and sales enablement initiatives.
- Ability to translate technical capabilities into clear customer benefits.
- Strong organization, project management, independent working, and cross-functional collaboration skills.
Nice to have
- Experience with B2B SaaS or technology products.
- Experience with Professional Services Automation or Enterprise Resource Planning solutions.
- Pragmatic Institute or Product Marketing Alliance certification.
Culture & Benefits
- Work in a high-growth, high-performance organization.
- Culture focused on innovation, accountability, urgency, and results.
- Opportunity to support software used by customers in more than 20 countries and across over 15 million endpoints.
- Equal employment opportunity is provided to employees and applicants.
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