Senior Product Marketing Manager (AI)

Location: London, UK; hybrid working with 2–3 days per week in the London office and the remainder remote

Company

hirify.global develops AI and data analytics technology that helps enterprises understand human behaviour and make more confident customer and business decisions.

What you will do

• Own positioning and messaging for IntentOne, translating technical AI capabilities into differentiated business value.
• Research buyers, users, competitors and the wider ecosystem, turning insights into recommendations for Product, Sales and Marketing.
• Develop distinct propositions, evidence and paths to value for enterprise and mid-market routes to market.
• Create case studies, proof points, sales presentations, product narratives, battlecards, proposals and customer-facing copy.
• Coordinate launch planning, market readiness, internal training, release briefings and customer or partner sessions.
• Partner with Product, Sales, Marketing, the AI Transformation Lead and the VP of Design to improve commercial execution and content quality.

Requirements

• At least five years of dedicated B2B product marketing experience in a senior-level role.
• Experience marketing technical products to business buyers and making complex capabilities commercially relevant.
• Experience owning positioning from research through launch, evaluation and refinement.
• Strong customer, buyer and competitive research skills, combined with excellent writing and commercial judgement.
• Experience with enterprise and self-serve or product-led routes to market, including activation and trial-to-paid conversion.
• Practical use of AI tools for research, analysis and content development, with sound judgement and quality control.

Nice to have

• Category positioning or category creation experience.
• Experience in telecommunications, retail, gaming or financial services.

Culture & Benefits

• Flexible and hybrid working in a collaborative, flat and sociable environment.
• Private medical insurance, subject to eligibility, plus income protection and an employee assistance programme.
• 26 days of holiday, increasing with service, and a pension scheme.
• Life assurance and enhanced statutory maternity and paternity benefits.
• Training opportunities, a wellbeing programme, work socials and a cycle-to-work scheme.
• Daily free breakfast when working in the office.