Director, Marketing (Medtech)

TL;DR

Director, Marketing (Medtech): Leading integrated HCP, patient, and DTC marketing strategies for prescription digital therapeutics and OTC products with an accent on performance marketing and growth. Focus on driving customer acquisition and conversion by embedding AI-enabled tools into the marketing operating model.

Location: New York, NY or Boston, MA. Hybrid working model (at least 4 days in office each week).

Salary: $150,000 - $220,000 base

Company

hirify.global develops, validates, and commercializes software as prescription medical treatments for people with unmet medical needs.

What you will do

• Lead execution of integrated HCP, patient, and DTC marketing strategies for multiple brands.
• Translate brand strategy into narratives, messaging frameworks, and promotional materials.
• Own and execute performance marketing for OTC products via paid social, search, SEO/SEM, CRM, and affiliates.
• Leverage AI-enabled tools for audience segmentation, content generation, and performance optimization.
• Drive and monitor OTC performance KPIs, including CAC, ROAS, conversion rate, and LTV.
• Collaborate with Medical Affairs on scientific communications and KOL engagement.

Requirements

• 10+ years of experience in pharmaceutical, biotech, or digital health marketing.
• 5+ years of hands-on performance/growth marketing experience (paid social, search, SEO/SEM, CRM).
• High AI fluency and demonstrated integration of AI into professional workflows.
• Bachelor’s degree required; MBA, PharmD, or MPH preferred.
• Must have authorization to work in the U.S.

Nice to have

• Experience with Digital Therapeutics or Prescription Digital Therapeutics.
• Experience in Field Sales, Sales Enablement, or Commercial Excellence.

Culture & Benefits

• Competitive base salary with annual review and performance-based cash bonus.
• Generous equity package (stock options) in a pre-IPO company.
• Comprehensive health benefits including medical, dental, vision, and 5% 401(k) matching.
• Unlimited PTO and flexible work arrangements.
• Perks such as DoorDash, catered lunches, and professional development stipends.