Sr. Member Engagement Manager (Medtech)

TL;DR

Sr. Member Engagement Manager (Medtech): Developing and optimizing B2C member-facing lifecycle communications across email, SMS, and push channels with an accent on data-driven personalization and cross-functional execution. Focus on driving member retention, building scalable experimentation cadences, and integrating AI-assisted workflows to improve engagement performance.

Location: Remote

Salary: $125,000 - $140,000

Company

Leading global fertility and family care platform providing clinical guidance and support for members across 195 countries.

What you will do

• Lead new lifecycle experiences for emerging health journeys from concept through post-launch.
• Maintain and optimize end-to-end engagement programs across email, SMS, and push channels.
• Analyze program performance and test hypotheses to guide strategy and member retention.
• Collaborate with Product and PMM teams to integrate new product features into lifecycle programs.
• Implement AI tooling to improve workflow efficiency and measurement of engagement performance.

Requirements

• Bachelor’s Degree.
• 7-10 years of professional experience in lifecycle, engagement, or marketing roles, preferably in B2C health benefits or wellness.
• Proven experience owning B2C lifecycle programs end-to-end, including journey design and technical build.
• Strong analytical skills to develop performance hypotheses and communicate findings to stakeholders.
• Familiarity with AI tools for content ideation, audience analysis, or workflow automation.
• Experience with CRM platforms such as Blueshift, Salesforce Marketing Cloud, or similar.

Nice to have

• Hands-on experience executing dynamic content and audience segments in CRM platforms.
• Experience supporting product GTM launches with segmented B2C announcement campaigns.
• Experience managing translated marketing content across multiple languages and regions.

Culture & Benefits

• Mission-driven environment focused on expanding global access to fertility care.
• High-growth culture where leaders are empowered to shape strategy.
• Competitive compensation package including equity and comprehensive benefits.
• Flexible Time Off and a culture that encourages employees to recharge.
• Comprehensive parental leave and family-forming assistance.

Hiring process

• Recruiter Screen (30 minutes).
• Hiring Manager Interview (45 minutes).
• Cross-Functional Panel Interviews (45 minutes).
• Performance Task with Presentation (45 minutes).
• Hiring Manager Wrap-Up (15 minutes).