Organic Social & Content Marketing Lead (APAC)

Location: Sydney, New South Wales, Australia; at least 50% in-office each month, typically three days per week

Company

hirify.global provides secure, simple, and reliable financial services for customers sending money globally.

What you will do

• Lead APAC organic social and community programs across Meta/Instagram, TikTok, LinkedIn, X, Facebook pages, and groups.
• Create and adapt content for product launches, announcements, and regional marketing campaigns.
• Adapt global creative templates and identify organic content suitable for paid promotion.
• Moderate digital communities, engage diaspora audiences, and participate in relevant in-person community events.
• Source, brief, and manage local influencers, ambassadors, and supporting agencies.
• Track campaign performance and report insights to APAC and global marketing stakeholders.

Requirements

• 5+ years of experience in social media, content marketing, or community management.
• Experience owning both strategy and execution, including writing, publishing, moderation, and reporting.
• Strong content creation skills, including Canva and short-form video editing.
• Experience moderating online communities, preferably multicultural or diaspora audiences.
• Hands-on influencer marketing experience, including sourcing, briefing, contracting, and campaign measurement.
• Experience with Meta/Instagram, TikTok, LinkedIn, X, Sprout Social or equivalent tools, and Meta Business Suite.

Nice to have

• Experience in fintech, payments, or another trust-sensitive, regulated category.

Culture & Benefits

• Connected Work Culture emphasizes in-person collaboration and regular overlap.
• Corporate team members are expected to work from the office at least 50% of the time monthly.
• Managers may set higher in-office expectations based on team needs.
• Work involves collaboration across Sydney, London, and Seattle time zones.