Search Manager - SEO/SEM (12-month Maternity Leave Backfill)

Location: Coolangatta, Australia. Hybrid role based at a beachfront office.

Employment type: 12-month contract covering maternity leave.

Company

NRMA Parks & Resorts provides accommodation across campsites, holiday parks, and luxury resorts in destinations throughout Australia and is part of the member-owned hirify.global.

What you will do

• Lead the end-to-end search strategy across SEO, SEM, and local search.
• Grow organic visibility, qualified traffic, bookings, and commercial search performance.
• Partner with the paid performance agency to improve SEM performance and return on investment.
• Use search data and insights to identify ranking, visibility, and demand-capture opportunities.
• Guide content priorities and SEO initiatives through the Content Coordinator.
• Collaborate with digital, web, revenue, and marketing teams to optimize landing pages, website performance, and customer journeys while exploring AI-driven search opportunities.

Requirements

• Strong experience in SEO, SEM, or performance marketing.
• Proven ability to improve search performance and commercial outcomes.
• Deep SEO knowledge, solid SEM expertise, and confidence guiding agency partners.
• Strong analytical skills with the ability to turn complex performance data into actionable recommendations.
• Experience with Google Search Console, Google Ads, GA4, Semrush, Ahrefs, and Looker Studio.
• Strong stakeholder management and communication skills, plus a passion for emerging search trends and AI-driven search.

Nice to have

• Experience in tourism, travel, accommodation, ecommerce, or multi-location brands.
• Exposure to AI-assisted search, GEO, AEO, or AI Overviews.
• Experience managing content or SEO-focused team members.

Culture & Benefits

• Hybrid work with progressive flexibility and wellbeing benefits.
• Complimentary myNRMA Rewards membership with discounts across groceries, entertainment, fitness, attractions, and restaurants.
• Employee referral program with a potential referral bonus of up to $2,000.
• Opportunities to grow, progress, or relocate within the hirify.global and across different locations.
• Inclusive workplace welcoming people from diverse cultural backgrounds, First Nations communities, people with disability, people of all genders, and LGBTQI+ applicants.

Hiring process

• Mandatory pre-employment checks apply to all NRMA Parks & Resorts employees.